Well, the kids are back to school and maybe it's time for us marketers to get back to class, too.
Fall is full of conferences, webinars, and - of course - excellent blog posts. Here are this week's picks for the best, brightest, and most thought-provoking. A gold star to each and every blogger on the list!
A terrific -- and moving -- example of how to draw an audience in and keep them hanging on your every word.
3 tips to make sure your landing pages answer the right questions.
Simple techniques to optimize content for search engines.
Our own Michele Linn shares numerous ways to capture and pass along content from conferences.
It's official. People like pictures. If you're only telling your story with words, you're missing a huge audience and a huge opportunity.
Mmmm. Bacon. Good.
Good stuff on branding - now "lost" in the Fast Company archives, but still accessible via these direct links.
Nice walk-through on what and how to test.
Some people will find this exhilerating. Some will find it terrifying. How you react may indicate how far you can take your marketing success.