Even though August should be the lazy days of summer, all of us Savvy Sisters have been in high gear. if this is you, too, you may not have time to catch up on all of your favorite blogs, so you can start with our favorites below.
Enjoy the weekend!
What do you think drives buyers - logic, emotion, or a combination of the two. Read this to get the answer - it may surprise you. (And, yes, it does apply to B2B!)
While we're on the subject, here's an overview of some research in support of humanizing your brand. (In case you missed it, we have our own Savvy post on the subject: Be Human. Your Customers Will Thank You.)
Tired of all those damn bots and spammers? Follow these tips to start building a real Twitter community.
This may sound like it's written for individuals, but remember what we've been saying about humanizing your brand and put some of these ideas to work for you.
Thinking of building a community? Again - Think Human!! Here are some great tips on how to avoid the most common pitfalls.
Sounds all wrong, but makes total sense.
I just love the way Olivier laser focuses on the stuff that really matters.
You know you should be tracking your social media, but how do you do it? This post from Chris Sietsema shows you how to prove social media’s value.
Ooh, I just love ideas on keeping all of the info I receive organized. Add a mind map to that, and I’m sold. Check out this great idea from Roger Parker.
Do you need to convince someone that content marketing is the way to go? This post from Heidi Cohen has all the details you need.
Eric Wittlake gets us thinking of a new and valuable way to apply buyer personas.
Not only is this report chock-full of interesting insights into how the Global Fortune 100 is using digital content, but it's all packaged up in a very cool way on this microsite.
We keep hearing that marketers/companies need to be storytellers. This research should spark ideas of how to go about doing that.