Savvy Week in Review: August 24

Savvy Week in Review: August 24
Savvy Sisters - Fri Aug 24, 2012 @ 05:00AM
Comments: 19

Even though August should be the lazy days of summer, all of us Savvy Sisters have been in high gear. if this is you, too, you may not have time to catch up on all of your favorite blogs, so you can start with our favorites below. 

Savvy Week in Review

Enjoy the weekend!

The Savvy Sister

Please. Make me feel something! by @marsdorian via @markwschaefer

What do you think drives buyers - logic, emotion, or a combination of the two. Read this to get the answer - it may surprise you. (And, yes, it does apply to B2B!)

Why Being Human Matters in Marketing by @EmilyEldridge via @MarketingProfs

While we're on the subject, here's an overview of some research in support of humanizing your brand. (In case you missed it, we have our own Savvy post on the subject: Be Human. Your Customers Will Thank You.)

How to Get Real People to Follow You on Twitter by @jonbuscall

Tired of all those damn bots and spammers? Follow these tips to start building a real Twitter community. 

The key to online success? YOU by @craigmcbreen

This may sound like it's written for individuals, but remember what we've been saying about humanizing your brand and put some of these ideas to work for you. 

6 Common Mistakes in Online Community Development  by @MSilvermanDuo via @JayBaer

Thinking of building a community? Again - Think Human!! Here are some great tips on how to avoid the most common pitfalls.

Why Creating “Document-Based Barriers” Is Critical For Your Business by @seandsouza

Sounds all wrong, but makes total sense.

Perhaps the most important question in business by @thebrandbuilder

I just love the way Olivier laser focuses on the stuff that really matters. 

The 5 Top Google Analytics Reports for Social Media Marketers – by @sietsema via @JayBaer

You know you should be tracking your social media, but how do you do it? This post from Chris Sietsema shows you how to prove social media’s value.

How to Create an Idea Dashboard to Track Your Favorite Content Ideas – by @RogerCParker via @junta42

Ooh, I just love ideas on keeping all of the info I receive organized. Add a mind map to that, and I’m sold. Check out this great idea from Roger Parker.

[Infographic] How to Make the Case for Content Marketing – by @heidicohen

Do you need to convince someone that content marketing is the way to go? This post from Heidi Cohen has all the details you need.

Why Lead Scoring and Personas Need To Be Connected by

Eric Wittlake gets us thinking of a new and valuable way to apply buyer personas.

Burson-Marsteller Global Social Media Check-up 2012 by

Not only is this report chock-full of interesting insights into how the Global Fortune 100 is using digital content, but it's all packaged up in a very cool way on this microsite.

What Audiences Want: Study Uncovers Possible Futures for Storytelling by

We keep hearing that marketers/companies need to be storytellers. This research should spark ideas of how to go about doing that.


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