Savvy Week in Review - November 13

Savvy Week in Review - November 13
Jamie Lee Wallace - Fri Nov 13, 2009 @ 03:19AM
Comments: 10

Happy Friday the 13th!

Hope everyone's feeling lucky today. ;)

Here are the Savvy picks for this week. So much to choose from - it was hard not to just keep adding to the list.

Enjoy and have a wonderful weekend!

The Savvy Sisters


16 Ways to Alienate a B2B Buyer - by @dougkessler
Do you ever wonder if your content is making the grade? This post by Doug Kessler serves as a great checklist to make sure you have your readers in mind.

Hiring for Social Media: The Ugly Side - by @ambercadabra
Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media.

The TGIF 'Revolution' Is Nothing Without a Marketing Strategy
The use of Twitter, Google, the Internet and Facebook won't make a weak brand strong; instead, companies need a strategy. May sound obvious, but this article got me thinking, and I loved the examples.

The Six Best Marketing Blogs You've Never Heard Of
- by @markwschaefer
Is it good form to post someone else's wrap-up in your own wrap-up? I'm not sure, but I'm throwing caution to the wind to share Mark Schaefer's list. We love his {grow} blog and can't wait to dig into the goodies he's shared in this post.

Content Is Not King
- by @chrisbrogan
This one's a short gem that makes you say, "Ahhhh, I get it."

Everyone is Not Equal
- by @lisabarone
I know this is technically from last week, but I missed our publishing deadline. This is a no holds barred post that says, with emphasis, the customer is not always right. In fact, sometimes the customer can be the downfall of your business.

Don't Talk During the Movie or We Will Take Your Ass Out
- by @jackiehuba
Continuing on a theme, Jackie Huba from Church of the Customer tells a hysterical tale of one man's fight against rude movie goers. There are some customers you really don't want!

Is Technology Ticking Your Customers Off? - by @diannahuff
If you're looking for a way to quickly and thoroughly alienate existing and potential customers, put them through hell using red tape and badly executed online systems. Ouch!

We Can be Civilized
- by @rebelbrown
Last, but certainly not least, we step outside the business chatter and into the Real World. Rebel Brown of Phoenix Rising reminds us to be human with a compelling story of a young boy's fight against cancer. 'Here here' for the human touch.


Comments: 10


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