Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW

Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
Kate Headen Waddell - Wed Nov 11, 2009 @ 07:15AM
Comments: 22

No need to break the bankI don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. Whether you’re facing a slashed budget or rolling in the dough, there are fat least three fairly easy and mostly free things you can add to your marketing efforts to drive more leads – even when times are tough. If you aren’t doing these already, it’s time to jump in.

Start a blog

Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. If you have never blogged it may seem intimidating to start one from scratch. Don’t worry, nothing could be easier.  There are nearly unlimited free resources available online for the beginning blogger. Check out our blog roll for a good start. Next week I will post a blog dedicated to how to write and manage the blog for maximum exposure once you get set up.

Wage a PR campaign

Press releases have long been recognized as an excellent way to get free exposure for your brand. These days they can also help with your Google search ranking, providing both inbound links and juicy keywords. Make a plan for putting out press releases and stick to it. Once a week is great, but once a month is fine, too. Once you write the press release, you can release it using several online services, for example, PR Log lets you post press releases for free. Put together a list of local and national publications that deal with your industry, and email the story to the editors of those publications as well. Then be sure to post the release in the “news” section of your website.

Get social

Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. While it seems like social media has been hyped to death over the last few years, it is still growing as a great way to connect with prospects and customers. Not every social media outlet is going to be right for every company, so do your research and put your heart into the ones that make the most sense for your brand.

A shrinking budget is no excuse to be a shrinking violet; it is simply a call to put more effort into low cost and free lead generation. Who knows, maybe you’ll even stick with it once the economy turns around…

Have any great ideas for cheap and free marketing? Share ‘em here!

Comments: 22


1. Susie  |  my website   |   Wed Nov 11, 2009 @ 09:38PM

Hi - great post. I'd also suggest getting your business listed on the many web directories which exist today. Another cheap way to get online exposure for your brand. There's even a great site for local businesses in the UK - you can get a whole web page dedicated to your business for only £40 for life! For more info, see
Kind regards

2. Sara Martin  |  my website   |   Thu Nov 12, 2009 @ 03:34AM

Well brought up idea that having low budget doesn’t matter, the thing that matters is how persistent one is. All you need is just an outstanding mind to write some informative content on your blog regarding the products or brands. A lot of people keep looking for companies’ news. So I would rather go for PR if it comes to choose one of them. As far as social media tools are concern so in my opinion it’s the cheapest strategy one can carry out.

3. Maria Joe  |  my website   |   Thu Nov 12, 2009 @ 05:32PM

their are many other techniques of SEO that you may add in your campaign depends upon the product and market of your products.

4. Steve  |  my website   |   Wed Jan 12, 2011 @ 11:24PM

I've also become a huge fan of eSig Marketing because most of us e-mail with loads of people we wouldn't normally market to, and an eSig captures attention like crazy and provides all the info you want to share about your business in one spot. It's not free, but it's dirt cheap, and can set up an additional stream of revenue as well. I like it for any small or home business.

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