Savvy Week in Review: August 3

Savvy Week in Review: August 3
Savvy Sisters - Fri Aug 03, 2012 @ 06:00AM
Comments: 14

Welcome August! We hope everyone celebrating the summer and finding time for vacation or at least some fun. Whether you are sitting by the beach or in your office,  enjoy the picks below. Anything we missed? 

Savvy Week in Review

The Savvy Sister

Turn Copy Into Customers – 7 Lessons From The Legendary Joseph Sugarman by @JosephPutnam via @KISSmetrics

Many of the best copywriting "secrets" are not secrets at all, but time-tested tactics that go back decades. 

Here’s why stand-out branding equals white-hot content by @CraigMcBreen

From Craig: "Content might be king, but helpful, powerful and uncommon material is like that benevolent ruler who sticks around, because his people love him so."

30 achy breaky Twitter mistakeys by @speechwriterguy

You'll laugh, you'll cry, but you WON'T make the duck face. But, seriously, many of these can apply to a company or to those individuals representing a company.

The Beginner’s Guide to Creating Landing Page Content that Sticks by @copyblogger

Four elements that deliver big value if you take the time to think about them and get them right.

How to Help Your Brand Find Its Most Compelling Story via @Junta42

You know you should be telling stories, right? Here's some great advice on how to find your brand's best story. 

7 Strategies to Turn Your Boring ABOUT US Page into an Engaging Marketing Machine by @DannyIny

You don't want to be boring, do you?

50 Blogging Ideas to Steal and Take Credit For – by @pushingsocial

This is a super useful list for any blogger from Stanford Smith. Covers everything from getting ideas to getting readers.

Contently’s Code of Ethics for Journalism and Content Marketing – by @gocontently

If you are using writers to create your content, it’s a great idea to have document your basic ethical guidelines like the ones crafted by Contently.

4 Must-See Content Marketing Resources – by @juntajoe

Looking for great content marketing examples and resources? Here are four you don’t want to miss.

10 Point Checklist for Content Marketing – by Paul Pruneau

I always like a good checklist to make sure I’m hitting the key points. Here is a good one about content marketing basics.



Comments: 14


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