Savvy Week in Review - July 20th

Savvy Week in Review - July 20th
Savvy Sisters @savvy_b2b - Fri Jul 20, 2012 @ 08:02AM
Comments: 42


Savvy Week in ReviewOnly six more weeks to Labor Day, people. How's your summer going? Have you done all the things you wanted to do? Have you done any of them?

We want you to have more time to enjoy the sunshine season. To save you some time, we've collected our favorite blog posts of the week right here - perfect for a quick scan. It'll only take you a few clicks to catch up with all the latest greatest from the B2B blogosphere. 

You're welcome. 


The Savvy Sister

Jessica Brown’s Best Practices for Managing an Editorial Board – by @tcmarketeer

If you are working in a content team or you want to improve the content your company is producing, consider having an editorial board. Here you get all of the details to get started.

How to Identify and Optimize Keywords for Your Corporate Blog – by @jonathanscrowe via @openviewventure

You probably know you should be using keywords in your content, but if you aren’t, check out this useful primer.

4 B2B Content Marketing Myths – by @wittlake

I have a feeling that you have been hearing all of these sentiments about B2B marketing.

Six Steps to Keep Your Content Marketing Squeaky Clean – via @marketo

I love having things organized, even my content. Here’s a step-by-step process to follow.

Copywriting Case Study: How Encyclopedia Britannica increased conversion 103% by @MktgExperiments

Excerpt from longer webinar that looks at the importance of copywriting to conversion.

Video: A Key Component of Your Integrated Marketing Efforts  by @ShellyKramer

Are you using video yet? Check out these wow! bam! stats and you may want to start. Excellent examples as well.

Writing secret: Light as air, strong as whiskey, cheap as dirt by @speechwriterguy

Had to share this brilliant example of how great copy can tell a story in only a few words.

Don’t let your most important marketing asset walk out the door via @suddenlyjamie

Are you putting your most important asset at risk. Many big brands do. Don't make the same mistake. 

6 characteristics of highly persuasive stories by @rogerdooley

This applies to all kinds of writing and is fascinating to boot. (Hat tip to @cheryldolan_ for the find!)


And here's a little bonus for our freelancer and consultant friends-in-arms. The lovely Dianna Huff (@diannahuff) is hosting a webinar just for us on Monday afternoon. It's about building positive marketing beliefs  for ourselves as well as for our clients! Maybe I'll see you there! 


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