For all of us Savvy Sisters, it feels like anything but the "lazy days of summer." In fact, I can't recall a time when all of us seemed so busy -- with both work as well as with our personal lives.
Because my schedule has been packed, I have thought a lot about how to "get more hours in a day." Although that's not technically possible, I am always striving to become more efficient.
I wrote a series of posts over at CMI about how to be more productive, and I wanted to share them with you in case you are looking for ways to think differently as well. And, to be perfectly honest, sometimes repurposing content is a good way to get a few more hours in as well, which is why I have created this post!
Even once your content is finished, your job is not done. I’ve found that if I don’t have a system to get the word out there that I don’t do the best job. Here’s a template I use all the time to make sure I’m hitting the right distribution channels, and it’s something you can easily customize.
When I was on maternity leave this year, I had some free time to try out different apps. Hands down, my favorite has been Evernote. It’s not new, and it’s not fancy, but it’s a workhorse for me. I honestly don’t know what I would do without it! Check out the comments in the post for some additional ideas on how to use Evernote.
Knowing what you need to do and actually doing it are two different things. Here I provide some suggestion on how can “actually do” content marketing instead of just thinking about it.
A great productivity booster for me is to visually think about the content I need to create. I use mind mapping all the time when I am in a rut or need to get my thoughts together. Since writing this post, I have tried a number of mind mapping tools, and I currently favor MindNode Lite, which is free on Mac and very easy to use. You can easily export your mind maps to PDFs, Word or text.
Are you struggling to get it all done or have you found good ways to be more productive? Let me know in the comments!
About the author: Michele is the Content Development Director of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B.