14 Ideas to Be More Productive with Content Marketing

14 Ideas to Be More Productive with Content Marketing
Michele Linn - Wed Jul 18, 2012 @ 07:00AM
Comments: 16

file3831312045645.jpgFor all of us Savvy Sisters, it feels like anything but the "lazy days of summer." In fact, I can't recall a time when all of us seemed so busy -- with both work as well as with our personal lives. 

Because my schedule has been packed, I have thought a lot about how to "get more hours in a day." Although that's not technically possible, I am always striving to become more efficient. 

I wrote a series of posts over at CMI about how to be more productive, and I wanted to share them with you in case you are looking for ways to think differently as well. And, to be perfectly honest, sometimes repurposing content is a good way to get a few more hours in as well, which is why I have created this post!

A Simple and Indispensible Template for Content Marketing Distribution

Even once your content is finished, your job is not done. I’ve found that if I don’t have a system to get the word out there that I don’t do the best job. Here’s a template I use all the time to make sure I’m hitting the right distribution channels, and it’s something you can easily customize.

Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing

When I was on maternity leave this year, I had some free time to try out different apps. Hands down, my favorite has been Evernote. It’s not new, and it’s not fancy, but it’s a workhorse for me. I honestly don’t know what I would do without it! Check out the comments in the post for some additional ideas on how to use Evernote.

How to Make Content Marketing a Habit

Knowing what you need to do and actually doing it are two different things. Here I provide some suggestion on how can “actually do” content marketing instead of just thinking about it.

Get Inspired and Organized: Mind Mapping for Content Marketing

A great productivity booster for me is to visually think about the content I need to create. I use mind mapping all the time when I am in a rut or need to get my thoughts together. Since writing this post, I have tried a number of mind mapping tools, and I currently favor MindNode Lite, which is free on Mac and very easy to use. You can easily export your mind maps to PDFs, Word or text.

Are you struggling to get it all done or have you found good ways to be more productive? Let me know in the comments!


About the author: Michele is the Content Development Director of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B.

Comments: 16


1. Nick Stamoulis  |  my website   |   Thu Jul 19, 2012 @ 08:32AM

The key is to create an editorial calendar and stick to it. When things get busy it's easy to put content marketing efforts to the side. Once you do that, it's hard to get back in the swing of things. Set up a calendar for the month ahead and make it a top priority for the month.

2. Tim  |  my website   |   Tue Jul 24, 2012 @ 05:20AM

Agreed but when we talk about marketing, we should focus on who we are targeting. If it’s B2B it means it should be professional and informative content. Now giving your clients so much data read can be fatal to business and if not provided it can be the same. What is required is an interactive Online Support Chat Software that could focus on the clients’ problem and save time, rather than providing unnecessary data.

3. Michele Linn   |   Tue Jul 24, 2012 @ 01:13PM

Nick -- Great point. I don't think I could function without my editorial calendar!

4. JackD  |  my website   |   Wed Sep 19, 2012 @ 07:43AM

Post was good, I enjoyed it and i also agree to Tim -- He is right and I think that customers are like a flock of birds if they find grain (Customer Care, Satisfaction etc) they stay and if they they don't, they fly away.
Giving them to much Content to read can be fatal for the business. An interactive medium where Website Live Support for customers should be given which could guide all visitors throughout their stay on the website.

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