The Softer Side of B2B - Are You Strong Enough to Show It?

The Softer Side of B2B - Are You Strong Enough to Show It?
Jamie Lee Wallace - Thu Jun 28, 2012 @ 03:21AM
Comments: 12

softer_brando.jpgI've been hiding my softer side from you. 

As some of you know, In addition to writing at Savvy, I also have my own blog at Suddenly Marketing. Though I sometimes cross-post, I've recently kept things separate - focusing on more technical and tactical topics here on Savvy, while over on Suddenly Marketing I've been letting my hair down a bit with a series of "soapbox" posts. 

Today, I'd like to invite you to come on by my place for a little heart-to-heart. We'll have big mugs of iced cofeee (chai for me) or maybe a couple glasses of wine and I'll tell you how I really feel. I'd love it if you let me know what's on your mind, too.

See you there!


softer_dog.jpgYour Secret Marketing Weapon

Imagine you had a secret super power that helped you make your marketing instantly more effective, more viral, and more fun. Wouldn’t that be awesome?

Good news: This isn’t a hypothetical question. You really do have a secret weapon (even though you might not know it yet). I’m not going to keep you waiting; I’m just going to spill the beans. The secret weapon that will help you stand out, make an impression, and get people interested in your ideas/products/cause is... 


softer_buscall.jpgMarketing Magic: Out of the Box

“Think outside the box” has always been one of the phrases I love to hate, but in this post, I get an assist from Jon Buscall's adorable basset hounds Stan and Digby. We talk about the myth of best practices, where the magic happens, and face facts that only we can create our own boxes.



softer_secret.jpgThe Real Secret of Doing What You Love

I have a confession to make. I don’t love what I do.

I am good at what I do, I often enjoy what I do, and I’m grateful that I can do what I do and make a good living at it;but … my heart does not burst with joy each morning as I contemplate the day’s tasks.

In this post, we look at what really drives us to do what we do. 


I hope you'll come by and check these out. Don't forget to visit the comments section. There are some great people leaving their insights in the comments. If you don't already know them, introduce yourself on Twitter or wherever. They'd love to meet you, I'm sure!


JME5670V2thumbnail.jpgAbout the Author: Jamie is a freelance strategist, teacher, and copywriter who partners with solo entrepreneurs to define and market their brands. Her specialties include brand development, social media strategy, and content marketing. Enjoy more of her posts, visit her site at Suddenly Marketing, or drop her an email.

More posts by Jamie.


Image Credit: Awesome picture of Brando with his cat from collection of celebrities and their cats on

Comments: 12


1. Dr. Vaughan Dabbs  |  my website   |   Thu Jun 28, 2012 @ 10:52AM

Excellent information. Your site definitely explains essential concepts to its readers. Thanks for continuing to write such wonderful articles.

2. jack Martin  |  my website   |   Sun Jul 08, 2012 @ 04:44AM

I have read some of the post, nice effort I must say. All the articles are interesting but the one I liked most is Marketing Magic: Out of the Box

3. Live Chat Support for Website  |  my website   |   Sun Jul 08, 2012 @ 06:32AM

No doubt "Marketing Magic: Out of the Box" is a good one but according to me "The Real Secret of Doing What You Love" is the most interesting and informative. I am expecting more good work from Jamie.

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6. sandeep   |   Sun Sep 14, 2014 @ 10:46PM

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