Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. If you are looking for great reading while sipping your lemonade or margarita, check out our favorite posts from the week.
Happy Friday, everyone!
Put Cost Effectiveness in Content Marketing by @ardath421
Ardath Albee helps marketers make a case for the terrific returns they can expect to see from content marketing.
Lead Generation: When To Use Registration Forms by @BrennerMichael
Michael Brenner delivers a great roundup of voices speaking to the never-ending issue of when to gate content.
B2B Content Marketing Strategy Checklist by @velocitytweets
The fellows at Velocity Partners have packaged their content-marketing wisdom in a big ol' eBook chock full of step-by-step guidance, templates, checklists, and examples.
B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’ via @B2BLeadBlog
Andrea Johnson explains how to enable sales professionals to determine early in the sales cycle whether their solutions fit their customers’ needs, and if there’s a strong enough business case to get the purchase approved.
Marketers are Now Publishers –Are We Having Fun Yet? – by @ScottAVaughan
Scott Vaughan shares his thoughts on what he thinks marketers should be focused on as they transition to publishers.
Facebook B2B Campaign Increases Reach – by @diannahuff
Dianna Huff shares the (simple) method – and the positive results—of a recent project she executed on Facebook.
Mining for (Source) Content Gold – by @braintraffic
Do you need to create a website (or any content) but you don’t have any good source material? Amy Wallace provide some suggestions on what you can do.
Checklist: 15 Questions to Ask Before Starting a Content Marketing Project – by @soloportfolio via @junta42
If you are a freelance writer, these are essential questions you need to ask before providing a proposal for any project. If you are hiring writers, this is a great resource as well.
Repurposing gets a sexy makeover as Ann Handley reimagines how to get the most out of each piece of content. Fun slideshow "doodle," too!
... and just for fun: Why Crowded Coffee Shops Fire Up Your Creativity via @TheAtlantic - FINALLY! Someone has the sense to do a study that totally justifies all the time we spend "working" in coffee shops. Hooray!