Wait! What? June? Really?
Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Throughout all the change, the faithful bloggers of the B2B blogosphere keep delivering great content for our curious and hungry marketer minds.
Here are our favorite picks from the week. We hope you enjoy the selections.
Have a wonderful weekend and we'll see you on the other side!
Julie Hunt explores why so many B2B software companies struggle with execution and achieving beneficial results from content marketing.
A highly visual post on how to sustain your content-marketing efforts and realize content excellence.
How to engage prospects using press releases.
As bloggers, we’re always looking for content ideas. Stanford Smith shares some ways to get at the heart of what your readers want.
Eric Wittlake reminds us to remove our marketer’s hat when developing client programs. Check out the infographic as well as it’s good look into how marketers really differ from the rest of the population.
Scott Aughtmon provides a quick list of the type of content people want. Does everything you produce fit into at least one of these categories?
Doesn't matter what you're selling or who's buying - these four things play a big part in getting someone to click "buy."
Strong headlines, killer content, and professional editors may beat SEO. Seems to have worked for the NYTImes and the Atlantic.
Epic post about email marketing - what works, what doesn't, and what you might be doing wrong.