25 Ways To Promote Brand Awareness For Your Small Business

25 Ways To Promote Brand Awareness For Your Small Business
Guest Post - Mon Jun 04, 2012 @ 07:48AM
Comments: 200


branding-image-letterpress.jpgYou’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there!


1.      Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients.

2.      Be Unique. Establishing a solid brand is about communicating what distinguishes you and sets you apart.

3.      Be Consistent. Be faithful to promote the same message over and over again to help it stick.

4.      Choose a Memorable Name. Look for a name that can grow with you as you change—interesting but simple.

5.      Invest in a Quality Logo Design. Your logo will be used across all your communication efforts, from your letterhead to your website to your advertisements to your swag—invest in a good one.

6.      Attend Community Events. Small community events are happening all the time and give you a chance to make personal, local, face-to-face connections. Follow up on introductions to continue building relationships even after events are over.

7.      Know How to Introduce Yourself. Prepare a short elevator pitch so you’re ready to share your brand message with all potential clients as you meet them.

8.      Comment on Other Blogs. Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. The key is to leave thoughtful responses more than just “great post!” but that ask questions or invite further conversation.

9.      Promote Others. Practicing the Golden Rule is more than a way to make business connections; it also establishes your brand as one that’s generous and helpful.

10.   Guest Post. Put a little time and research into creating content appropriate for sites your target audience reads. When your piece publishes, you gain immediate exposure to those you’re trying to target.

11.   Create a Strong Website. Potential clients rely on the Internet to find information, and if you’re not there, you lose the chance to influence them.

12.   Use SEO. Whether through your own research or the help of an established Internet marketing firm, figure out how to get your site ranking high in search results for greater exposure.

13.   Create a Branded Facebook Page. Make it easy for people to connect with you on Facebook with a branded page featuring your logo and key messaging.

14.   Create a Branded Twitter Page. Build a branded Twitter profile to represent your business. 

15.   Work Social Networks. Stay active, providing quality content, linking to relevant materials, connecting with potential clients and people in your community.

16.   Create Unified Marketing Materials. All your marketing, from your website to your brochures to your business cards, should deliver the same message.

17.   Use Key Colors Consistently. Choose two or three colors and use them consistently in your logo, your marketing materials, your website, your business cards.

18.   Use Key Fonts Consistently. Likewise, choose a couple key fonts to represent your image and use them across your materials.

19.   Avoid Hard Selling. Resist the urge to over-promote. Better to be a helpful voice that encourages sales to happen more organically.

20.   Send out Press Releases. Press releases aren’t just for major news announcements; they can be used to feature and draw attention to employee awards, new products or anything else worthy of note.

21.   Get Interviewed. Take advantage of invitations to be interviewed or consulted—and use them to reinforce your messaging.

22.   Showcase Your Work. Create a portfolio of projects or a public record of testimonials to show off the good work you’ve done.

23.   Answer Questions. Contribute to Q & A sections online, whether on LinkedIn or another site, to share your expertise.

24.   Be a Speaker. Offer to speak publicly about your industry or your firm in order to demonstrate your knowledge to new audiences.

25.   Track Your Online Presence. Set up Google Alerts and do regular searches to track your brand’s reputation online.


Shanna Mallon is a writer for Straight North, a company specializing in Chicago search engine optimization for B2B clients. She writes for various industries, from the makers of men's knit gloves to the provider of a fast online payment gateway.

Tags: Guest Post
Comments: 200


101. Pulau Tidung  |  my website   |   Fri Jan 29, 2016 @ 01:39AM

ehisegen taviik http://munawarpulautidung.com/
agitug ekaqig etinuj abesuf aqunub idenuc itopim alunif eyorib ehetek openib eninel

102. Pulau Tidung Paket  |  my website   |   Fri Jan 29, 2016 @ 01:39AM

akerudop qawiam https://travelwisatapulauseribu.com/pulau-tidung/ ugesud iyatik aderul usiqih uvotej oleqeb ihanef eruqec apiruh uconij umiqel aparic

103. Pulau Pramuka Paket  |  my website   |   Fri Jan 29, 2016 @ 01:40AM

Immediately after reading this weblog My business is really content mainly because your blog provides extensive know-how in order to visitors.
Appreciate it with the do the job and also write about anything really important to my opinion.
We lose time waiting for your next content creation as well as My spouse and i plead you to definitely go back to pay a visit to my web page from http://sakuratravel.asia/INA/destination/detail/pulau-pramuka/

104. david   |   Mon Feb 08, 2016 @ 04:14AM

I like your point of choice for website yet need to recommend you for sharing some more data with respect to your subject so we can comprehend your idea all the more plainly.<a href="http://www.buzzapplications.com"> Buzz Applications </a>

105. Nick   |   Tue Feb 09, 2016 @ 05:16PM

Thank you ever so for you post.Really looking forward to read more. Much obliged. http://theorganifigreenjuicereview.com/

106. Roger Bannister  |  my website   |   Fri Mar 18, 2016 @ 01:49PM

I like your post and everything you share with us is current and very informative. keep sharing such kind of articles here. I was able to find good info from your blog articles.

107. Maths Tutor Sydney  |  my website   |   Tue Mar 29, 2016 @ 11:11PM

The learning lab is providing the best Maths and English tutor in Sydney and if you are looking for maths tutor for your child contact us now!

108. Anonymous   |   Mon Apr 04, 2016 @ 05:30AM
109. qugeq   |   Fri Apr 22, 2016 @ 03:43AM

Informasinya ini sangat bagus dan membantu persatu pembacanya mencari edukasi.
Jika anda mau membaca maupun mendapatkan informasi yang lain mengenai sepak bola silahkan kunjungi link itu
http://anakgawang.com/ | http://anakgawang.com/prediksi-skor-bola-akurat-terpercaya/ | http://anakgawang.com/berita/liga-italia/ | http://anakgawang.com/berita/liga-inggris/ | http://anakgawang.com/berita/liga-spanyol/ | http://anakgawang.com/berita/liga-perancis/ | http://anakgawang.com/berita/liga-champions/

110. aqijaq   |   Wed Apr 27, 2016 @ 01:14AM

Menurut yang inginkan mengetahui prediksi dan pengetahuan lengkap terupdate mengenai deskripsi seputar sepak bola.
Prediksi bola Akhirnya saya paparkan sangat akuran, tajam, seolah-olah terpercaya.
Bisa lihat backlink ini http://livescorebolas.com/

111. Search Engine Optimization Consultants  |  my website   |   Sat Apr 30, 2016 @ 12:11PM

Thanks for the best blog.it was very useful for me.keep sharing such ideas in the future as well. Thanks for giving me the useful information. I think I need it!

112. Tony   |   Wed May 18, 2016 @ 12:52AM

When I start a new website or online business, guest posting and blog comment are two methods to promote for my website / business. They are good to attract more users to your website, like what I'm doing with https://usefulpcguide.com right now.

113. Yoga Burn  |  my website   |   Thu May 26, 2016 @ 01:01PM

Great! It sounds good. Thanks for sharing..
<a href="http://www.yogaburnsystemreview.com/">http://www.yogaburnsystemreview.com/</a>

114. www.gmaillogin.com  |  my website   |   Thu Jun 02, 2016 @ 03:18AM

Where else might i recieve this particular thoughtful of information written in this kind of incite full method? i've been viewing for such fine detail.

115. First Holy Communion Dresses  |  my website   |   Fri Jun 03, 2016 @ 02:43AM

This is quite interesesting topics I am searching for. You write very well about the topic. Thanks for sharing it.

116. vacinasag   |   Thu Jun 16, 2016 @ 02:08AM

Dibawah ini ialah tautan berkenaan peralatan Interior Rumah yg luar biasa canggih http://interiorrumah.co/category/wallpaper-dinding/

119. Anonymous   |   Thu Jul 28, 2016 @ 02:30PM
120. banat   |   Fri Jul 29, 2016 @ 09:39AM
123. hanuman chalisa  |  my website   |   Fri Aug 05, 2016 @ 03:22AM

I precisely wished to say thanks yet again. great work and nice website
<a href="www.shivagod.in">shiva</a>

124. Fungus  |  my website   |   Sun Sep 04, 2016 @ 07:04PM

So what? Just offer a last opt for this one and find out the real difference. http://www.fungusfreeprotocolreview.com/

125. Anonymous   |   Thu Sep 15, 2016 @ 12:41PM

In this cutthroat competitive world folks are feeling nervous with their works and stress to make relief we are going to deliver most entertaining android applications in this site. http://showboxdownloadmovies.com/

126. Food4patriots  |  my website   |   Mon Oct 03, 2016 @ 01:09PM

This means that consuming soybeans may trigger a reaction for some of those people who are allergic to peanuts.

127. Happy Diwali 2016  |  my website   |   Mon Oct 03, 2016 @ 02:12PM

Happy Diwali 2016 Wallpapers: http://www.celebrationspecialday.co m/2016/10/20-happy-diwali-2016-wall papers.html Happy Diwali Facebook Cover Photo 2016: http://www.celebrationspecialday.co m/2016/10/15-happy-diwali-facebook- cover-photo.html Happy Diwali 2016 Greeting Cards: http://www.celebrationspecialday.co m/2016/10/happy-diwali-2016-best-gr eeting-cards.html Happy Diwali 2016 Cards: http://www.celebrationspecialday.co m/2016/10/happy-diwali-2016-latest- cards.html Happy Diwali SMS 2016: http://www.celebrationspecialday.co m/2016/09/happy-diwali-sms-in-engli sh-2016.html Happy Diwali 2016 Funny Photos: http://www.celebrationspecialday.co m/2016/09/happy-diwali-2016-funny-p hotos.html Happy Diwali 2016 High-Quality Wallpapers: http://www.celebrationspecialday.co m/2016/09/happy-diwali-2016-funny-p hotos.html

128. KATIA  |  my website   |   Fri Oct 07, 2016 @ 03:04AM
129. KATIA  |  my website   |   Fri Oct 07, 2016 @ 03:05AM
130. Jennifer   |   Thu Oct 20, 2016 @ 02:55AM

Hello everyone !

My name is Jennifer and I was using the Hot Leads Generation services for online marketing. They are working with absolutely amazing results in their branch.

If you are wondering who are they have a look here http://hotleadsgeneration.com

131. Paket umroh murah  |  my website   |   Mon Oct 24, 2016 @ 02:23AM

After reading this web site I am very satisfied simply because this site is providing comprehensive knowledge for you to audience.
Thank you to the perform as well as discuss anything incredibly important in my opinion.
We loose time waiting for your next article writing in addition to I beg one to get back to pay a visit to our website in <a href="http://travelumrohaji.com/paket-umroh-ramadhan-2017/">Paket umroh ramadhan 2017</a>

132. fatihin nurul  |  my website   |   Mon Oct 24, 2016 @ 05:18AM

St., 418 E. Ottawa Road, 940 S. Union St dan 936 E. Orleans St. - semua dengan ketinggian puncak perkiraan 20 kaki atau lebih tinggi.

http://goo.gl/f0vB7K http://bit.ly/2bO3W3i

133. fatihin nurul  |  my website   |   Tue Oct 25, 2016 @ 02:14AM
134. Gmail   |  my website   |   Wed Dec 07, 2016 @ 01:03AM

great article

135. fameleathers  |  my website   |   Sun Dec 18, 2016 @ 11:57PM

I am so excited after reading this article <a href="http://www.fameleathers.com/product-category/womens-biker-jackets/"> Women biker jackets </a>

136. fameleathers  |  my website   |   Mon Dec 19, 2016 @ 12:14AM

Amazing techniques <a href=""> Women biker jackets </a>

137. fameleathers  |  my website   |   Mon Dec 19, 2016 @ 12:40AM

Great blog I read so far <a href="http://www.fameleathers.com/product-category/motorcycle-leather-jackets/"> Motorcycle jackets for men </a>

138. Alexandr Lukin   |   Tue Dec 27, 2016 @ 08:13AM

dddcccccddddzzwzzzz So, today here I amvvvvvv shortlisvvvvting the top 5 best Showbox alternatives app whichccc you can use and which are better than Showbox. http://androidshowbox.org/download-showbox-apk/

139. sonia jockson  |  my website   |   Thu Feb 09, 2017 @ 10:50PM

very good article that deserves all the praise, congratulations.

140. sonia jockson  |  my website   |   Thu Feb 09, 2017 @ 10:51PM

very good article that deserves all the praise, congratulations.

141. Brat Lee   |   Tue Feb 14, 2017 @ 12:21AM

For promoting a brand awareness it is not very important your brand is small or big. You just need to focus on the essentials and eliminate the redundant http://www.apexessays.com/.

142. gulabs  |  my website   |   Wed Feb 15, 2017 @ 05:16AM

Nice Tips.........We appreciate you in light of each one of your exertion on this site

143. Gulista Tabassum  |  my website   |   Sun Feb 19, 2017 @ 05:15AM

Lunasoftit.com is a it development company in india, Its provide Web design & Development, Digital Marketing, eCommerce Development services and all IT relevant solutions. visit here : <a href="http://lunasoftit.com/">IT Development Company</a>

144. hoamizy   |   Sat Apr 01, 2017 @ 09:38PM

Such a very informatics post, as I have browsed the majority of your posts. But I found this post is almost certainly where I got the most useful information for my research. It is really very interesting to read this particular post. I just would like to say thanks for your great efforts.

<a href="https://www.linhkiendoc.com/san-pham/thay-man-hinh-iphone-7-chat-luong-uy-tin-tai-tphcm.html">thay màn hình iphone 7 tại tphcm</a>

145. voginilo  |  my website   |   Tue May 02, 2017 @ 06:08AM

You have to promote this program first.

146. board results  |  my website   |   Fri May 05, 2017 @ 02:28AM

visit here for results

147. kimuqetu  |  my website   |   Sat May 06, 2017 @ 01:43AM

We will try to open from small business.

148. asad   |   Fri May 19, 2017 @ 05:55AM

Find best Jobs in Pakistan, jobs listings and job opportunities on onlinepkjobs.com .
Browse more than 100K ... apply for free! onlinepkjobs.com is Pakistan's leading job website
Best Platform for <a href="https://onlinepkjobs.com/">Job finder</a>

149. gunsandthighs  |  my website   |   Sat May 27, 2017 @ 12:38AM

I am not sure the things that When i could possibly have done in the absence of these creative concepts revealed by means of people over this industry. http://gunsandthighs.in/

150. Happy Fathers Day 2017 Wishes  |  my website   |   Thu Jun 01, 2017 @ 03:44AM

Mrs. Sonora Dodd is believed to get the first person suggested the idea of celebrating Father's Day in honor of fathers in 1909. The first Father's day was celebrated in USA on 19th June, 1910.

powered by Doodlekit™ Free Website Builder