If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. One thing you probably don't have is time to troll the web for tbe best posts out there. To make your like easier, here are our favorites for when you have a minute or two to spare.
Happy weekend, everyone!
How to Showcase Customer Stories – in Context – on Your Web Site by @casey_hibbard
Casey Hibbard shares a real-world example of how B2B marketers -- and their prospects and customers -- can get more from case studies.
5 Lessons from OpenView’s Inbound Marketing Journey by @BrianZimm1
Brian Zimmerman of OpenView Venture Partners shares insights from the company's experience with inbound marketing over three years.
On the importance of creating content with a shelflife longer than a tweet's.
Wouldn't you like to know what all those Facebook stats mean? This post has you covered.
Email is important. Don't screw it up.
Format is Not a B2B Persona Question by @ardath421
Ardath Albee reminds us that there's no silver bullet when it comes to pinpointing the content that prospects and customers will prefer.
Finding Your Content Marketing Hedgehog by @juntajoe
Joe Pulizzi lays out the importance and value of a laser focus when it comes to your content.
... and - in case you're starting to think about summer travel: