I was given an unexpected eye opening gift a few months ago. I was asked by the owner of a local women's online forum to present a series of workshops for women business owners on using social marketing to grow their businesses. All the women in the community are mothers and most are in their 30's - 50's. So many successful, inspiring women enrolled. Humbled me to see the type of women who were taking 5 hours out of their busy work and family schedules to find out more about how to improve their business with social marketing.
I designed the course with "homework" for each of them both before the course, between classes and afterwards intended to be they physical work they each needed to do to implement the best practices we were discussing. As I worked my way through the course development I also found I had created a homework assignment for myself. I need to create a glossary for all the terms I was throwing at them. The glossary grew as I labored through creating the course materials.
The Social Marketing Glossary is at 49 terms. I know I will add more with each class but I also thought it might be helpful to the Savvy readership. Not because you guys don't know these terms. In fact I am sure that most of the regular Savvy readers could write a much better glossary than I have but we all encounter friends, family, clients, co-workers who are struggling to get started in social media. So this is a tool to share, to comment below with things I should add and to become a living document as we evangelize social and content marketing to the masses!
Please comment below with terms and definitions you would like to see added!