Weekly Wrap-up May 18th

Weekly Wrap-up May 18th
Savvy Sisters @savvy_b2b - Fri May 18, 2012 @ 10:44AM
Comments: 89

Savvy Week in ReviewGooooood Friday, Everyone! 

Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. 

Happily, there have been plenty of great blog posts to bring some fun and education into our week. Here are our favorite picks of the week - served up hot and fresh to get your Friday going. 

The Savvy Sister

P.S. We can't sign off without a moment of respect for Donna Summer. Sad to hear of her passing, but she left us quite a legacy of music and style. May she reign long in the big Disco Hall in the sky.  

 

Why Lead Generation Is Irrelevant by @cahidalgo via @B2Community

Carlos Hidalgo makes a convincing argument for why marketing and sales are continually butting heads over "quality leads."

3 Lessons Content Marketers Can Learn from Product Marketing by @jchernov via @Junta42

Joe Chernov shares three insights from counterparts on the product side of the house.

Buyer personas in B2B content marketing: a round-up of resources by @dougkessler

A terrific resource for any marketer that needs to put in place the critical "buyer persona" foundation.

What’s holding your business back? Try this 12-point action framework by @bobapollo

Here's how to establish a truly scalable, repeatable and reliable sales and marketing machine.

Why Experience is Key to Customer Loyalty by @ConversationAge

Your company's success is SO much more about what you DO than what you SAY. 

The New Style of Writing for the Net (Are You Up with the Play?) by @WriteToDone

Do you know how to write effectively for the web? This post includes some great examples to help you "get it."

Time To Put The “P” Back Into Your Marketing – It’s All About People via @FirepoleMRKTNG

Even the big guys are seeing the value of the human touch. 

 

 

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