One of the smartest marketers I know, Steve Gershik recently said “ The key component to thought leadership is really the leadership part. Anybody can have a smart thought and share it with a group but its how do you propagate those thoughts out into the rest of the world. How do you take those good ideas and evangelize them that really differentiates a good content marketer from a world class content marketer.”
But how does one hone their thought leadership skills? This eBook on List Making as a Thought Leadership lays out a practice that marketers can use to systematically collect and refine their ideas. It is not going to make you a brilliant mind in your intended specialty overnight but it will help you sift and refine your brainstorming and help you isolate the good ideas from the great ones.
Give it a try!