Savvy Week in Review: May 11

Savvy Week in Review: May 11
Savvy Sisters - Fri May 11, 2012 @ 08:00AM
Comments: 37

We've read lots of terrific posts over the past week. Here's a roundup of our favorites to get you through the weekend.

Enjoy!Savvy Week in Review

The Savvy Sister

Outperform in B2B Sales by Understanding the Social Business Sales Funnel by @csrollyson via @B2Community

Why sales needs to participate in the online social sphere and how to get started.

Managing Large Teams of Writers Under Short Deadlines by @globalcopywrite via @Junta42

Our pal Sarah Mitchell offers words of wisdom from the trenches.

Common Landing Page Mistakes via @MktgExperiments

Are you making these simple, but seriously detrimental copy mistakes? You could be passing up big opportunities.

Everything You Wanted to Know About Twitter Chats by @markwschaefer

Curious about Twitter chats? Thinking of starting one? This is a great overview of what you need to know.

19 Ways to Build Relationships with Blog Comments by @TheSalesLion

Lots of tactical tips on how to make the most of your commenting experience. 

5 Ways to Improve Your Blogs' SEO by @ShellyKramer

You know you should, so why don't you? These five tips are clear and easy and ready to help you release your SEO guilt.

10 Ways to Optimize Your Enewsletter Landing Page – by @juntajoe

If you have an enewsletter, check out these idea from Jeanne Jennings on how to encourage readers to sign up.

How to Build a B2B Content Marketing Team – by Doug Kessler at Velocity Partners

Here’s a fun post and a great image from Doug Kessler about what skills are needed for content marketing. What do you need to round out your team?

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Content Bosideng said the closed stores were those inefficient retail outlets that had been in stock and in the past due to sub-brands. Closure tide shop garment industry continues. Bosideng, China's largest down jacket brand listed in Hong Kong. Released earnings report shows that in the past year as of March 31 air max 2015 this year, the total number of retail outlets of its down jacket business than the net decrease of 3,053 to 6,599 as of March 31, 2014, together with non-down business, a total of a total decrease 5106 stores. '' '' '' Unless '' '' Always '' 'Always' '' '' 'Always' ''' Being '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' Last year, Bosideng made the primary goal of clearing inventory and optimizing its retail network. It expects to gradually move from the traditional wholesale business model to a retail model that is closer to the market and consumers through Sac de voyage femme drastic business adjustments. It is learned that in order to reduce inventory, Bosideng new goods production throughout the year by more than 10% reduction in order to make more room to the old stock. In addition, Bosideng also took the initiative to lower its order bookings by about 10% to 20%, depending on the distributors, and added more channels for specific inventory digestion. Bosideng's above situation and expression is exactly the same as Li Ning, who announced the change three years ago. However, the same after a large-scale store clearance, Li Ning has not yet out of the effectiveness of the praise by the outside world, had taken over the change Jinzhen Jun has stepped down as chief executive officer. Cheng Weixiong, general manager of Shanghai Liangqi Brand Management Co., said that many of Bosideng's stores are single-season stores that only sell down jackets. At the moment when rent costs are so high, it is reasonable to close badly-run stores. 'In the Botas cortas UGG past people may choose to buy a down jacket down jacket scarpe asics brand, but now the replacement of such products is too strong, almost every clothing brand will sell down jacket.' Bosideng also long recognized the risk of single-season products. A few years ago has proposed multi-brand, product four seasons michael kors bags strategy, and in 2011 after another acquisition of a number of men's and women's brands. But for the moment, Bosideng's men's and women's business development is not smooth. From the business structure, Bosideng present main business cheap coach backpacks is divided into three sections: down jacket business, OEM processing business management and non-down jacket business. '' 'GE GE GE7070' '' '' '' '' '' GE GE GE GEOTOT 'GE GE GE GE GE70' '' '' '' '' '' '' '' GE GE GE GE GE GE GE GE70 '' '' '' '' '' '' GE GE GE GE GE GE GE GE7070-08 GE GE GE GE7070-08 GE7070-08 GE GE GE GE GEOTOTOT GE GE GE7070-08 GE GE GE GEOTOTOT GE GE GE7070-08 GE GE GE7070-08 GE7070 ' Down jacket business is still Bosideng's largest source of income, accounting for 64.8% of the Group's revenue. Non-down jacket business last year's revenue of about 1 billion yuan, down over two percent over. Also in the inventory, including Bosideng Men, Jesse and Mountaineer decreased 25, 15 and 13 stores. 'For Bosideng, how to implement the four-seasons, multi-brand strategy on the basis of consolidating the down business is an indispensable choice and an urgent matter,' said Cheng Weixiong. In April this year, Bosideng announced that it has introduced Itochu canada goose pas cher homme and CITIC Securities as strategic investors to import new brands and strengthen its business beyond the down business. Bosideng Chief Financial Officer Mai chaussure nike air max 97 Runquan said at its annual results conference call on June 30 that Itochu has 150 European and American brands in Japan and is more interested in children's wear and outdoor brands in cooperation. According to Mai Runquan revealed that the current sales of women's brands have significantly improved the future does not rule out the possibility of cooperation in the form of mergers and acquisitions or the development of women's clothing. The down jacket business is still not satisfactory, it may take one to two years to recover. Statement: The above Bosidenguan shop more than 5,000 'four seasons' effect has not yet demonstrated the content from the 'China Garment Network Content Department' collected from the Internet, and clearly indicate the source of the content of the source, if you copyright ownership Objection, please contact us, once verified, we will change immediately! page flip

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Bosideng ranked first in China's textile and garment industry
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