Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments!
Enjoy the weekend, and see you on the other side.
Kevin Cain of OpenView Venture Partners offers up a set of criteria to separate what’s often passed off as thought leadership from the real deal.
DemandGen Report hosted a content marketing conference in NYC on April 24 and you can watch all the sessions for free online! Don't pass up this opportunity to hear from Ardath Albee, Christina "CK" Kerley, Jeanne Hopkins of HubSpot, Elle Woulfe of Eloqua and more.
Eric Wittlake shares the results of his informal survey of white papers produced by 10 large B2B companies. Find out why these papers fail to keep prospects engaged.
B2B Content Strategy Should Never Be a Wallflower – by @ardath421
Ardath Albee discusses why transitions between channels in B2B marketing.
Ten Brands Doing Post-Adverting Right: Spring Edition – by @Story_Jon
Here are 10 great examples of content marketing and brand storytelling.
If you are looking for examples of how mobile optimization can help your website, check out this image-rich post from KISSmetrics.
Next to your headline, your CTA is the most important piece of copy on your page. Do you know how to write a good one?
Do you know how to get the best stories in front of your customers? This post includes five tips on how to maximize your storytelling opportunities.
You have questions, Mark has answers. Come and get 'em!