Content Authors Wanted - Cross Departmental Recruitment Encouraged!

Content Authors Wanted - Cross Departmental Recruitment Encouraged!
Heather Rubesch - Thu Apr 19, 2012 @ 05:22PM
Comments: 22

 

Help-Wanted1.jpgI recently heard Joe Pulizzi, Founder of the Content Marketing Institute, speak at DemandCon.  He spoke about marketing departments hiring former journalists as Content Directors for their organizations.  He gave several examples of valuable insights that trained journalists bring to the role of Content Marketer.  To watch Joe’s entire presentation visit the DemandCon BrightTalk channel here.

As moved as I was by Joe’s presentation I began to reflect on my own career and path to success as a content marketer.  I do have a marketing degree but I spent most of my actual work career as a project manager, professional services manager and pre-sales engineer.  I think all of these areas provide skills that could be leveraged by the marketing department to create good content.  As guest authors on blogs, to contribute to or author white papers and they are invaluable resources in the creation of case studies.  I will give you a few examples of skills I picked up in each of these roles that prepared me to be the content marketer I am today.

Project Managers

As a general rule project managers are skilled documenters.  They are responsible for keeping their projects on-time, in scope and under budget.  Because they rarely have direct supervisory responsibility for those under them they have to use well honed people skills and wide array of motivation tactics to keep their teams performing in harmony.  They also must constantly balance the needs of both internal and external customers.  I truly never had such a challenging job as the 5 years I spend managing IT implementation projects.

Why those responsible for content marketing should get to know their organizations project managers?  Because they know what happens after the sale.  They can review your content marketing materials with a finely honed BS meter.  They have tremendous contacts within the organization to the deepest Subject Matter Experts on any given topic.  They know where the product guys and gals go for lunch and what kind of beer the Quality Testing staff drinks. 

Professional Services

These are the road warriors of any B2B organization.  They are the folks who are tasked with going to whatever remote area your customers data center, warehouse, etc is in and physically implementing the product.  Whether that be software, hardware, a conveyor belt these soldiers of your industry have seen more Hampton Inn’s that anyone else and they are the “face” of your organization to end user. 

Marketers need to know them because they know what customers say about your organization during the implementation, what the hidden benefits of your product are and what ends up making the biggest difference to customers in the end.  They know what your customers say about your competitors that you are either replacing or got selected over.  Once a Professional Services person has been on site with a client for several weeks they often develop a closeness that can’t be duplicated.  I once spent 9 weeks at the same company in rural Wisconsin doing a proof of concept.  When I was done with that implementation I knew more about the internal politics of my customer and their buying process than many of their internal staff because the CIO’s secretary who arranged my hotel and travel was very talkative.  We used feedback I picked up from that client to reshape our whole ROI model and value proposition for all deals within that industry.

Pre-Sales Engineer

If a Content Marketer wants to float some possible messaging, a new product brochure, sales deck out into the world their best friend is the Pre-Sales Engineer.  Pre-Sales are the technical grunts that travel around to most product demo or second tier sales meetings and sit silently waiting to expound on the deep intricacies of the product when the Salesperson has run out of blurbs and drivel they memorized off the slicks that marketing provided them.  In most meetings that means the Pre-Sales person spends the first two-thirds or three-fourths of the meeting sitting and watching the crowd.  They are lying in wait for the moment when the sales rep says “would you like to see a demo”. 

Why is this valuable to content marketing?  Because Pre-Sales is trained to listen to what departments / pain points are represented in the meeting and then when it comes time for their demo to make sure they include some sort of example or benefit for everyone in the room.  “Jane, I remember you mentioned you are from inside sales.  I wanted to make sure I showed you the workflow component of our application which allows you to quickly enter data one place and have it populate the CRM and ordering system.  It sounds like that is a two step process for you with your current application”.  Once you get a vigorous head nod from a department or a request for a follow up case study / white paper on a particular pain point then you know you have hit pay dirt. 

If Pre-Sales is actively involved in contributing to your blog or is aware of your editorial calendar they can help engage these departmental attendees and evangelize engagement in your community.

I would love to hear examples of other Content Director working across their organizations to get content contributors in unexpected places.  Please comment below!

Comments: 22

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Many managers, including human resources directors, mistakenly believe that employee motivation can be won through monetary rewards or other perks. They learn soon enough that such perks are taken for granted and that money is not the key to employee motivation. A professional and unified management, in a good work environment, is the basis on which to build employee motivation.
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Gangguan kehamilan dengan pil pada periode awal hampir tidak berpengaruh pada tubuh wanita. Namun, komplikasi masih mungkin terjadi (bukan kepergian janin, perkembangan pendarahan rahim, kelanjutan perkembangan janin).

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Lebih sering untuk gangguan kehamilan pada istilah awal persiapan obat-obatan digunakan. Cara ini paling bisa diterima, karena praktis tidak menimbulkan komplikasi dan jauh lebih mudah, dari sudut pandang psikologis, untuk dibawa oleh wanita itu sendiri.

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Sampai saat ini, ada banyak obat untuk aborsi pada awal kehamilan. Paling sering, metode aborsi dini digunakan seperti Pencrofton, Mifepriston, Mifegin.

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Masing-masing preparat yang diberikan memiliki batas waktu untuk aplikasi, namun rata-rata kehamilannya adalah 4-6 minggu.

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Mifegin telah berhasil digunakan untuk waktu yang lama baik di negara-negara Barat maupun di CIS.

Obat ini memiliki efek sebaliknya terhadap progesteron, menghalangi reseptor uterus dan memfasilitasi pengusiran embrio. Jadi, pertama ada pelunakan endometrium uterus dan

pembukaan leher rahim. Pada tahap berikutnya, miometrium uterus menurun, yang menyebabkan pengusiran pada telur janin dari rongga uterus ke arah luar. Proses ini berlangsung sekitar 6-8 jam. Terkadang, untuk meningkatkan efek pengunduran diri, persiapan tambahan (prostaglandin) digunakan.

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Terlepas dari kenyataan bahwa ada analog, Mifeginlah yang dianggap salah satu sediaan yang paling dapat diandalkan seperti ini. Efektivitas penerapannya mendekati 100%, dan efek samping dari penggunaan sangat tidak signifikan. Risiko terkena reaksi alergi diminimalkan.

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Kondisi utama penggunaan obat ini adalah mengesampingkan kemungkinan perkembangan ektopik janin. Karena itu, selalu sebelum pelaksanaan aborsi medis, perempuan ditunjuk melakukan ultrasound

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Efek samping dari penggunaan obat ini sedikit dan sepenuhnya bergantung pada karakteristik individu tubuh wanita. Sebagai aturan, mereka terkait dengan kelanjutan perkembangan janin intrauterine, kematian embrio tanpa pengusiran lebih lanjut dari rongga uterus, atau dengan perkembangan pendarahan uterus yang parah.

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cukup sering penghentian kehamilan pada periode awal tidak dilakukan dengan obat Mifepriston. Ini termasuk dalam kelompok antigestagen. Mekanisme aksinya adalah untuk menghalangi impuls saraf yang masuk ke reseptor gestagen.

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Obat penghentian kehamilan dengan obat ini menghitung penggunaan obat lain oleh wanita - misoprostol. Dialah yang menyebabkan pengaktifan lapisan otot rahim, memprovokasi awal perkelahian.

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Menurut petunjuknya, penggunaan obat ini dimungkinkan hingga 9 minggu kehamilan. Selain itu, penggunaan obat ini bisa digunakan untuk mengusir janin dan kematian intrauterine-nya.
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Pencofon juga digunakan untuk aborsi medis. Obat ini diproduksi di Rusia. Digunakan sampai 6 minggu. Hal ini cukup efektif dan praktis tidak menimbulkan komplikasi apapun. Obat ini melindungi integritas serviks, serta rongga tubuhnya.

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Harus dikatakan bahwa benar-benar semua pil untuk penghentian kehamilan pada masa awal, nama yang ditunjukkan di atas, tidak dapat dibeli oleh seorang wanita di apotek saja. Pasalnya, penerimaan obat ini harus dilakukan secara eksklusif di bawah pengawasan dokter.

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Apa keuntungan dan kerugian dari aborsi medis?

Gangguan kehamilan dengan pil pada periode awal hampir tidak berpengaruh pada tubuh wanita. Namun, komplikasi masih mungkin terjadi (bukan kepergian janin, perkembangan pendarahan rahim, kelanjutan perkembangan janin).

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Keuntungan utama dari aborsi obat adalah tidak adanya kemungkinan trauma pada endometrium dan serviks (sering terjadi selama aborsi bedah), tolerabilitas psikologis terbaik dari prosedur ini, kemungkinan penggunaan pada pengaturan rawat jalan, efektivitas metode yang tinggi (sekitar 95%), dan yang terpenting - metode ini adalah Pilihan terbaik untuk wanita nulipara, karena aborsi bedah seringkali tidak mencakup kemungkinan kehamilan berulang
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Misoprostol untuk penghentian kehamilan dini
Bukan untuk semua wanita kehamilan yang telah terjadi adalah alasan untuk bersukacita. Sering terjadi bahwa seorang gadis ingin menyingkirkan kehidupan baru yang telah menetap di tubuhnya sesegera mungkin. Lalu timbul pertanyaan: cara apa yang bisa digunakan untuk aborsi sejak dini.
Mengingat aksesibilitas dan keandalan, kebanyakan wanita dalam situasi seperti itu lebih memilih obat-obatan, mis.

melakukan aborsi medis kehamilan. Jenis aborsi ini dilakukan sampai 6 minggu dan hanya di bawah pengawasan dokter.
Namun, dalam beberapa kasus, saat kontrasepsi tidak digunakan saat hubungan seksual yang terjadi, untuk melindungi dirinya sendiri, wanita tersebut menggunakan obat darurat, yaitu Postinor

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Apa itu postinor, biasa menghentikan kehamilan?

Produk medis seperti Postinor dapat digunakan untuk mengganggu kehamilan hanya pada tahap awal, bila tidak lebih dari 3 hari telah berlalu sejak kontak seksual. Idealnya, ini harus digunakan dalam waktu 24 jam sejak saat hubungan seksual, yang secara signifikan meningkatkan keefektifannya.

Tablet untuk penghentian kehamilan Postinor memiliki apa yang disebut triple action. Jadi, bahan aktifnya termasuk dalam persiapan, pertama-tama mengembalikan atau, sebaliknya, menunda proses ovulasi, yang pada gilirannya secara langsung mempengaruhi pemupukan.

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Hal ini dicapai dengan mengubah struktur alami lapisan dalam endometrium uterus. Sebagai hasil dari penggunaan obat tersebut, setelah beberapa saat ada penampakan debit darah, dimana telur yang telah dibuahi hadir.

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Bagaimana cara membawa Postinor untuk melakukan aborsi?
Sebelum minum obat, seorang gadis harus berpikir berkali-kali, karena Sebenarnya, ini adalah aborsi yang sama, yang bisa berakibat negatif bagi kesehatan wanita.

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Menurut petunjuk terlampir, pil pertama harus diambil paling baik tepat setelah ada hubungan seksual tanpa kondom. Namun, bisa diterima selambat-lambatnya 72 jam dari sekarang.
Sedangkan untuk tablet kedua, mereka memakannya selambat-lambatnya 12 jam setelah hari pertama.

Hal ini juga perlu untuk mempertimbangkan fakta bahwa efek abortif dari postinor pil terlalu besar dan agresif, sehingga bisa digunakan tidak lebih dari sekali dalam 6 bulan. Terlihat terutama obat ini bisa mempengaruhi kesehatan wanita termuda, yang mendestabilisasi latar belakang hormonal mereka yang sudah tidak stabil.

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