If you're in the northern states like we are, there's definitely the feel of autumn in the air. It's great day to be curled up inside. While you get cozy, have a hot beverage and enjoy some of our favorite posts from around the web this week.
The Savvy Sisters
Twitter Won't Make You Suck Less. Ask Comcast. - by @lisabarone of @outspokenmedia
In her usual, no holds barred style, Lisa Barone comments on the strange disconnection between the proactive responses from @comcastcares and the continued lack of improvements in basic services. Jamie wrote on a similiar topic this week in her post, Warning: Bad Marketing Habits are Worse in 2.0
Custom Publishing Budgeting - by @juntajoe
The content marketing experts at Junta42 provide a step-by-step outline for coming up with your content publishing budget. Post includes links to the 2008 B2B study on custom content development.
Twitter - the Killer App for Customer Service - by @jackiehuba
Jackie Huba from Church of the Customer recounts a very positive AT&T service experience that sprang from her tweets.
5 Small Businesses Successfully Using Social Media - by @laurenfisher on @mashable
Great examples that prove it's not about big budgets or big businesses, but about big ideas.
I Almost Bought a Nook Today - by @sernovitz
Example of lawyers screwing up a sale by saddling Barnes & Noble's new eReader with an inflexible return policy.
Are Social Links the Answer to Lagging Email Response? - by @HJSewell
Howard Sewell shares results from a Silverpop study that looks at the impact of adding social links to your email campaigns.
9 Onsite Tips for Maximizing Visibility of B2B Email Marketing Newsletters - by @GalenDY
If you produce an an email newsletter, check out this post from Galen De Young that is full of great tips.
Marketing Insights from Search Funnels - by @sengineland
Tips from Search Engine Land on how to understand your customers' entire search process, and the best ways to capitalize on this data to improve marketing results.
Marketing to the Human Psyche - by @MarketingLure
Sue Anderson delves into an article from strategy + business magazine to show us how to win over sophisticated, high tech buyers.
What's Going on Behind the Scenes in a Buyer's Environment - by @funnelholic
Craig Rosenberg distills key points from Sharon Drew Morgen's upcoming book, Dirty Little Secrets, which explains why sellers struggle to sell and buyers struggle to buy in today's B2B environment.
Create Content to Engage Early-stage Leads - by @ardath421
Ardath Albee explains how to create content that gets prospects through longer buying cycles.