Savvy Week in Review April 6th

Savvy Week in Review April 6th
Savvy Sisters - Fri Apr 06, 2012 @ 06:25AM
Comments: 418

Savvy Week in ReviewFriday, again?

And - APRIL? Really? When did that happen? (And, how did we escape April Fool's Day intact?)

Well, the Easter Bunny may be hopping down the bunny trail, but all our marketing buddies have been busily hopping down the blogging trail - dishing up lots of fabulous posts to inspire and educate. Here are our favorite picks of the week.

Hope you enjoy them & that the Easter Bunny brings you some awesome eggs. 

The Savvy Sister

Complex Sales Processes Drive Need for Content Marketing, Content Curation by @GetCurata

This overview of the importance of content marketing to the compex sales process includes insights from a new Mediative white paper and examples from SAP and Amex's Open. 

6 “Start-Me-Up” Tips for Novice Content Marketers by @apritchie via @junta42

Great overview of how to get started with content marketing ... the right way.

A Dozen Ways to Combat the Echo Chamber by @jasonkonopinski

Not sure what to write about on your corporate blog? Afraid of putting me-too content out there? Check these tips to help keep your content fresh and  unique. 

No Pictures Allowed by @mitchjoel

You're not doing this to your customer. Are you? Tell me you're not. 

5 Content Ideas You Can Use Today  by @ConversationAge

Solid tips on how to make your content work harder. 

3 Reasons No One Comes Back to Your Blog—and How to Fix It by @MilkThePigeon via @problogger

If your blog isn't attracting an audience, you might want to check these three points to make sure you're not making an obvious mistake. 

44 Must Read Resources on Content Marketing– by @KISSmetrics

I found myself going to and bookmarking a lot of the posts referenced in this handy list from KISSmetrics.

How to Quickly Discover and Organize New Blog Post Ideas – by @pushingsocial

If you are a blogger looking to streamline your process, check out this post from Stanford Smith.

21 Tips to Keep Your Writing in Shape – by @HeidiCohen

Heidi Cohen shares some ideas on how to keep writer’s block at bay.

Six tips for an effective online press room– via @econsultancy

Do you have a press room on your website? If not, you should.  Here are some tips to get started or improve what you have. 

Why Your CMO Doesn't Like You - by @noyesjesse

Find out what gets under the skin of CMOs so you can stay on your CMO's good side.

Why You Should Stop Mapping Content Formats to the Buyer's Journey by @wittlake

Eric Wittlake plays devil's advocate and sparks an interesting discussion -- check out the comments.


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