Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. If you come across a screw you try to beat it in". Unfortunately some of us are just that brutal with our content approach as well. So get ready to have your paradym shifted. Your prism bent! Get ready to think of food wrappers as content delivery tools.
The guide includes how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns across multiple online, in person and print channels. You’ll get content examples from:
- Webcasts and Podcasts
- Websites, Microsites, and Online Communities
- Social Media
- Mobile Apps
- And more!