Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week.
Ahava Leibtag gives us cause to pause before we take the infographic leap. If for no other reason, read this post for the lively debate in the comments.
50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6
Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. As a bonus, you can access the original eBook at the end of the post.
Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? by @jchernov of @Eloqua
Eloqua & JESS3 teamed up (once again) to produce an engaging, Rube-Goldberg-inspired video on "revenue performance management." This post lays out their thinking, and includes the video and the script.
Agonizing over whether you're doing SEO right (or, at all)? Relax. Google's Matt Cutts has some sane advice that'll ease your mind.
Acquiring new customers is important, but your existing customers are your most valuable asset. (Think - "bird in the hand.") What are you doing to delight them?
Do you have a social media strategy? Should you? Do you know the difference between business strategy and marketing strategy and social stratgey? Is your head spinning yet? Check this post to get your feet back on the ground.
These often overlooked basics can make a difference in getting your brand found.
11 Ways to Take a Break from Lists and Bring Variety to Your Content – by @willdavis via @rightsource
Yes, the title is intentional, and Will Davis provides some great ideas on how to break free from list posts.
Mobile email best practice: ask the experts – via @Econsultancy
If you are doing or thinking about mobile marketing, this post is one to bookmark as it has good ideas on how to get started with design.
The Real Leadership Lessons of Steve Jobs – by @WalterIsaacson via @HarvardBiz
Even though I read the Steve Jobs autobiography, I appreciated this wrap up of some of the key things that made Jobs so successful at Apple. Great lessons for any marketer.
210 Seconds of Fame. What happened and what’s next? – by @markwschaefer
A shout out to our friend Mark W. Schaefer who was on CBS This Morning this week. Check out his appearance in this video!