Savvy B2B Marketing

Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. We hope the ones we've gathered here get your sparkplugs firing on all cylinders. Enjoy!

11 Pro Tips for Unmissable Talking Head Videos by @montemagno via @problogger

Thinking of adding some videos into your content mix? Pay attention to these tips for better results (and to avoid looking foolish). 

7 Reasons Your Content Marketing Strategy Isn’t Working by @sarahbethgo via @markwschaefer

Everyone says content is king, but all your efforts seem to fall flat? Take a look at these key points to see if you're making one of the classic mistakes.

5 Reasons to Begin Podcasting by @KristineSimpson via @SpinSucks

Are you missing out on a great content opportunity? Read about why you should consider podcasting, and then check out Jon Buscall's ebook on how to start a podcast.

4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @DerekEdmond via @sengineland

Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives.

Building Your Content Strategy with a Message Architecture by @mbloomstein via @OpenViewVenture

Margot Bloomstein explains her agency’s process for walking organizations through the exercise of figuring out the “story of their brand” and their communication goals.

Silos: Good for farming. Bad for demand gen. There are better ways to measure! by Jim Campbell VP of Marketing for  @visistat via @demandcon

Jim covers the important topic of how to manage the deluge of data coming the way of marketing departments and sift throught the silt to find the gold.

You're a Brand. WTF Do You "Pin" on Pinterest? - by @LisaBarone via @outspokenmedia

If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. 

Carving the Perfect Email Subject Line – by @marketo

Although email subject lines are “old school,” you can’t afford to overlook them. Here are some good tips.

Five Steps to Get Out of Business Overwhelm – by @LisaAngelettie

Lisa Angelettie shares some ideas on how to move from overwhelm to productive.