Keeping It Buzzingly Alive

Keeping It Buzzingly Alive
Wendy Thomas - Thu Mar 15, 2012 @ 12:06PM
Comments: 8


Yesterday I wrote a post for a writer's blog about the role of swag in self-marketing. I have a friend: Gina Rosati, whose book Auracle will be published in August. She has created lots of swag (promotional material) to generate interest in her book. So far she has bookmarks (onto which she's added beads and charms), postcards, stickers, magnets, and silicone bracelets.


Her market? Young adult readers. She did her research and found out that yes, they like everything that she is offering (especially those bracelets.) What she is planning on doing is offering the swag to book bloggers who will then have “comment contests” where a randomly selected commenter will win. (in fact just to drill home the point, that's exactly what's happening with my post.)


My post touched off a bit of discussion in the comments where one person wrote:


Good Lord, I know you are right but it is SOOOOO overwhelming! We already don’t get paid enough and I wonder, when the time comes, and it’s MY turn to publish, whether I’ll be ready enough, RICH enough, to pull it off.
Of all the things that make me doubt myself, this is Number One – the whole “marketing” package.
Honestly….I’m trying hard not to panic…


One day at a time, I tell myself. Build the platform in increments, I tell myself. Get outside help if you need to, I tell myself. BREATHE, I tell myself.

Where the hell is the money or the time needed to do this, I ask, and feel the anxiety levels rising like flood waters!

I could clearly identify with the writer's sense of panic about all this. Self-promotion is all about getting your name out there and creating buzz on the internet. If you even doubt me check out what is being said about the book; 50 Shades of Grey – a self-published piece of Twilight fan fiction that takes it to the next level with B&D. Apparently the “suburban moms” are going nuts for this combination (who knew?) The book has become the next big thing mainly by word-of-mouth on the internet. 


But how does one create buzz when there's not a lot of cash? (Hey, there's a reason they are called poor-starving writers.)


Although swag is important (it's how I got a Kindle Fire) as a way to draw buzz, so is doing something that catches someone's attention, something outside of the box – like say, a dad shooting a computer. Tommy Jordan certainly didn't plan on getting over 31 million (yup million) hits on his Facebook Parenting video but that's what happened. Love him or leave him (I happen to love him) he certainly hit a nerve. If ever there is a lesson to be learned here, it's that making a clear, opinionated statement (one that might not be popular) gets attention. 


(Do I even need to link to this video?)


Self-marketing is entering a new era. Gone are the potholders printed with the candidates name of yore (yes, I worked on a campaign where we actually handed these out) and in are the clever twitter posts, the videos we pray go viral, the incendiary blog post that creates a firestorm, and of course, the all-important swag that help serve to keep our name, brand, and product buzzingly alive on the internet.  





Wendy Thomas is a writer, journalist, and blogger on subjects ranging from social networking and e-marketing to owning backyard chickens. She spent more than 20 years as a technical writer and has taught classes in technical writing and instructional design both at the graduate and undergraduate level. Through her business; Jackson and Thomas e-Writing, her work with, and as a Savvy Sister at, she regularly consults with companies advising on best practices to use when trying to effectively get their brand and platform recognized on the Internet.

Wendy has been a guest speaker, a columnist, and has been published in regional and national newspapers and magazines, as well as on many blogs. You can contact Wendy at

Comments: 8


1. chinna   |   Thu Aug 28, 2014 @ 04:24AM

Great Blog really, I like this blog so much, Thanks for sharing, My blogs are and

2. sandeep   |   Sat Sep 13, 2014 @ 10:29PM

“ I don’t have sufficient energy right now to completely read your site but I have bookmarked it and likewise include your RSS channels. I will be back in a day or two. much obliged concerning an incredible site. and

3. jhon_smith   |   Wed Aug 10, 2016 @ 04:19AM

I read this article because it is not including worthless information. The author clearly describes the information. Thank you for sharing this types article. I am waiting for next article. This is very informative site.

4. Anonymous   |   Fri Sep 16, 2016 @ 11:32AM

In ShowBox app you select quality of video and choose media player which you would loved to use, make sure that what resolution your device can obedient to allow videos to play on it.

5. Saab Singh  |  my website   |   Mon Oct 17, 2016 @ 09:06AM

Great Article about Keeping It Buzzingly Alive and i think its helpful for all of you

6. jack  |  my website   |   Fri Feb 03, 2017 @ 04:23AM

nice post admin

7. zapyaforap  |  my website   |   Fri Feb 03, 2017 @ 04:24AM
8. read more  |  my website   |   Thu Jul 13, 2017 @ 02:13AM

TuTuApp for Android is a Chinese app, very similar to play store. Many games and other applications are available

Post a Comment

powered by Doodlekit™ Free Website Builder