Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0

Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0
Heather Rubesch - Tue Mar 06, 2012 @ 12:40AM
Comments: 5

speaker-ardath-albee-3.jpgI was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum.  I feel badly that all the Savvy Readers weren't able to be in the audience and hear her presentation.  I promise to post a link here on Toolkit as soon as it is released on the DemandCon BrightTalk channel!

In the mean time download her recent eBook on Elusive Buyer 2.0 - How Marketers Move Them From Anonymity to Revenue

Some key hightlights include:

  • Learn how to increase visibility into Buyer 2.0

  • Why every impression counts - from beginning to end

  • How to use buyer knowledge to scale the power of personalization

  • What "Moneyball" theory is and how it applies to account-based marketing

  • Plus bonus content: Applying the "Moneyball" theory to B2B Marketing...

 

Tags: Toolkit
Comments: 5

Comments

1. Ardath Albee   |   Wed Mar 07, 2012 @ 11:14AM

Thanks, Heather! I hope it's okay to also post that the eBook series that supported my presentation at DemandCon is available here - for any of your readers who may be interested.
http://www.hoovers.com/100007232-1.html?serv=OLMARDPRO-ebook

I hope your readers will find value in both of my latest ebooks - Thanks so much for sharing them.

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