Could Pinterest Work for B2B?

Could Pinterest Work for B2B?
Jamie Lee Wallace - Mon Mar 05, 2012 @ 09:04AM
Comments: 16

focuspinterest.jpgLast week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing. 

With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest"), you're probably wondering if the world really needed another conversation about Pinterest. You may also be wondering about whether this visual platform - which currently seems to appeal to a primarily female audience and has a very strong lifestyle focus - has any real potential as a marketing tactic for hardcore B2B companies. I have to answer - "yes" and "yes."

This particular panel was an open Q&A format that allowed attendees to ask the questions that were most important to them. Based on the audience's interests, we talked about everything from how to get started to the intellectual property issues to how to use Pinterest to support a local event to specifically how B2B companies can use this platform.

The recording is available on the event page at FOCUS.com. I also recommend that you peruse the comments and Q&A topics at the bottom of the page - there was a good deal of pre- and post-event discussion around specific issues and inquiries and several people provided some in-depth answers as well as additional resources. 

What do you think about Pinterest? Is your brand using it? Have you experimented with it yourself? Love to hear YOUR thoughts!  

 

 

headshot_jw_thumbnail.jpgAbout the Author: Jamie is a freelance strategist, teacher, and copywriter who partners with solo entrepreneurs to define and market their brands. Her specialties include brand development, social media strategy, and content marketing. Enjoy more of her posts, visit her site at Suddenly Marketing, or drop her an email.

Comments: 16

Comments

1. Richard Bellikoff  |  my website   |   Mon Mar 05, 2012 @ 05:18PM

Jamie, the extended conversation with yourself on your own blog raises many issues that can only be answered by each individual. Marketization (a more melodious and less crass word than monetization) is what the USA is all about these days, with every new social media creator vying to be the next Mark Zuckerberg. Personally, I'm overhwelmed by the proliferation of all these sites and find it more useful to use one of them (LinkedIn in my case) well than to be a social media dilettante. I'm also more word- than image-oriented. Even though that runs counter to the prevailing trend, I'll put Pinterest on the back burner for now.

2. Jamie Lee Wallace  |  my website   |   Tue Mar 06, 2012 @ 08:28AM

Thanks for stopping by, Richard.
I have been feeling a similar need to streamline lately. I have my fingers in a number of networks because it's part of what I do and I feel I need to stay up-to-date for my clients' sakes; but there's a part of me that would like to pull back a little.

For now, Pinterest is all fun and games for me. I have no intention of promoting my marketing business through that channel. For now, it's just an escape and a way to relate to other people in a very intimate and human way.

Hope you find your social media balance. :)

3. Richard Bellikoff  |  my website   |   Tue Mar 06, 2012 @ 03:19PM

Absolutely, Jamie, doing social networking on behalf of your clients is a great motivation for keeping current. But even if I provided that service for my clients, I'd still want to draw the line on which ones I use for self-promo, so that they don't engulf and devour my whole life.

Right now, I'm researching Google+ for Business to see if it's worthwhile. But I may just stick with LinkedIn for now. It has the virtue of not needing continual postings in order to maintain your followers. It's also a great research tool for learning about potential clients.

4. Rene   |   Wed Mar 07, 2012 @ 12:39AM

As ever, you should seed content and links where your target customers graze. Pinterest and Google+ way to cool for most B2B marketers, especially in industrial marketing.

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