Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing.
With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest"), you're probably wondering if the world really needed another conversation about Pinterest. You may also be wondering about whether this visual platform - which currently seems to appeal to a primarily female audience and has a very strong lifestyle focus - has any real potential as a marketing tactic for hardcore B2B companies. I have to answer - "yes" and "yes."
This particular panel was an open Q&A format that allowed attendees to ask the questions that were most important to them. Based on the audience's interests, we talked about everything from how to get started to the intellectual property issues to how to use Pinterest to support a local event to specifically how B2B companies can use this platform.
The recording is available on the event page at FOCUS.com. I also recommend that you peruse the comments and Q&A topics at the bottom of the page - there was a good deal of pre- and post-event discussion around specific issues and inquiries and several people provided some in-depth answers as well as additional resources.
What do you think about Pinterest? Is your brand using it? Have you experimented with it yourself? Love to hear YOUR thoughts!
About the Author: Jamie is a freelance strategist, teacher, and copywriter who partners with solo entrepreneurs to define and market their brands. Her specialties include brand development, social media strategy, and content marketing. Enjoy more of her posts, visit her site at Suddenly Marketing, or drop her an email.