Savvy B2B Marketing

October? It's OCTOBER?!?!?

We're officially into fall, people. Hope everyone's enjoying the season of harvest. Here are a few tasty tidbits from this week's blog warriors. We hope you enjoy them heartily & - for those of you lucky enough to have the day off - enjoy the long weekend, too!

All the best,

The Savvy Sisters

Thought Leadership Is Dead. Long Live Idea Marketing. - by @Ckochster
Chris Koch of ITSMA turns the concept of thought leadership on its head...and outlines a new approach to educating prospects.

How to Develop Customer References
Keep this list handy! Andy Beaupre outlines 15 proven ways to draw customers into a reference program.

The 12 Most Common Lead Generation Webinar Marketing Mistakes - by @mcage
Michael Cage lays out the mistakes that companies make as they are promoting, delivering, and following up after their webinars.

Revealing the People Defining Social Networks - by @briansolis
Lots of stats on who uses 17 social networks. Author Brian Solis challenges marketers: "So, how will you use this information to engage more effectively and genuinely?"

The 4 Step Content Strategy Program - Content Strategy Simplified - by @juntajoe
Although content marketing is not simple, if you are trying to get started, check out this post from Joe Pulizzi.

5 Ways B2B Marketing Professionals Can Leverage Social Media - by @jonmiller2
You're probably doing some of the things on this list, but there are some ways you can improve your social media strategy as well.

12 Things I Learned at the Inbound Marketing Summit - by @conversationage
Valeria Maltoni gives us 12 sound bytes from the recent Inbound Marketing Summit. Thought-provoking insights from the likes of @garyvee, @ChrisBrogan, @cc_chapman, and many more.

Using LinkedIn's Groups Feature to Build Community - by @Diannahuff
Savvy friend Dianna Huff provides an easy-to-digest overview of how to use LinkedIn's groups to deliver value, forge relationships, and increase your leadership credibility.

Marketing 101 - Get People Talking - by @scottgould
In the style of Seth Godin, Scott lays out a very simple idea that could change your marketing game if you really think about it. Take 30 seconds and give this one a look.

Generating Leads with Slides - by @ducttape
John Jantsch gives us the 411 on Slideshare's newest offering - an optional tool that allows you to add a data capture form to your slideshows. Untested, but worth considering.

Small Business Buyers Want Case Studies Too -by @casey_hibbard
The author of Stories That Sell weighs in on new stats from the Eccolo Media B2B Technology Collateral Survey which indicate a wide appeal for case studies.