It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. We hope you'll take a cruise around and enjoy these as much as we did.
In the meantime - what are your plans for the 29th? It's kind of special, being a leap year and all. Doing anything to celebrate this extra day in the Year of the Dragon? Whatever you're up to - we wish you a great weekend and a fabulous last day of February.
See you on the other side!
Kathleen Schaub explores the complexities of calculating B2B marketing ROI and offers suggestions for becoming financially accountable.
Addressing confusion that's swirling around, Rebecca Lieb of the Altimeter Group explains how content strategy and content marketing are different yet interrelated.
Best practices for integrating outreach considerations from the get-go.
Terrific article on why CMOs have to step up and lead -- and how they can do so.
Seems there's continual debate about how many fields to include on registration forms. Here's proof that fewer fields yields better results.
Great overview of what makes these top business blogs rattle & hum.
Cranking out a newsletter is easy-peasy, right? Not always ... at least not if you want it to be an effective marketing tool. Margie gives you some tips on how to make your newsletter count.
Headlines - it always comes down to headlines. Do you know what works? This post will help clue you in.
... and ...
Just for fun, here's a riotous list of all the things evil villians might say if they weren't made out to be so damned stupid. Thanks to @soniasimone for sharing this one and giving us a laugh.
"I will keep a special cache of low-tech weapons and train my troops in their use. That way — even if the heroes manage to neutralize my power generator and/or render the standard-issue energy weapons useless — my troops will not be overrun by a handful of savages armed with spears and rocks."
"I won't require high-ranking female members of my organization to wear a stainless-steel bustier. Morale is better with a more casual dress-code. Similarly, outfits made entirely from black leather will be reserved for formal occasions."