Weekly Wrap-Up: February 24th

Weekly Wrap-Up: February 24th
Savvy Sisters @savvy_b2b - Fri Feb 24, 2012 @ 06:05AM
Comments: 4

Savvy Week in ReviewIt's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. We hope you'll take a cruise around and enjoy these as much as we did. 

In the meantime - what are your plans for the 29th? It's kind of special, being a leap year and all. Doing anything to celebrate this extra day in the Year of the Dragon? Whatever you're up to - we wish you a great weekend and a fabulous last day of February. 

See you on the other side! 

The Savvy Sister

B2B ROI: Marketing is Not a Candy Machine by @kathleenschaub of @IDC

Kathleen Schaub explores the complexities of calculating B2B marketing ROI and offers suggestions for becoming financially accountable.

Content Marketing. Content Strategy. What’s the Difference? by @lieblink

Addressing confusion that's swirling around, Rebecca Lieb of the Altimeter Group explains how content strategy and content marketing are different yet interrelated.

How to Embed Outreach into Every Step of Your Content Plan by @adriasaracino via @Junta42

Best practices for integrating outreach considerations from the get-go.

B2B Marketers: It's Time to Become a Growth Engine by @McKinsey via @Forbes

Terrific article on why CMOs have to step up and lead -- and how they can do so.

Lead Capture: HP increases conversion rate 186% on email opt-in page via @MarketingSherpa

Seems there's continual debate about how many fields to include on registration forms. Here's proof that fewer fields yields better results.

50 Qualities of the Best Business Blogs in the World by @TheSalesLion

Great overview of what makes these top business blogs rattle & hum.

Myth: E-Newsletters are easy to create and send by @MargieClayman

Cranking out a newsletter is easy-peasy, right? Not always ... at least not if you want it to be an effective marketing tool. Margie gives you some tips on how to make your newsletter count.

Headline Writing: How a junior marketer beat the CEO’s headline by 92% by @MktgExperiments

Headlines - it always comes down to headlines. Do you know what works? This post will help clue you in.

... and ...

Just for fun, here's a riotous list of all the things evil villians might say if they weren't made out to be so damned stupid. Thanks to @soniasimone for sharing this one and giving us a laugh. 

"I will keep a special cache of low-tech weapons and train my troops in their use. That way — even if the heroes manage to neutralize my power generator and/or render the standard-issue energy weapons useless — my troops will not be overrun by a handful of savages armed with spears and rocks."

"I won't require high-ranking female members of my organization to wear a stainless-steel bustier. Morale is better with a more casual dress-code. Similarly, outfits made entirely from black leather will be reserved for formal occasions."

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