Savvy B2B Marketing

Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation.  It was a totally foreign concept to me.  Most knitters use a social site specifically for knitting called Ravelry.  I heard these two women banter back and forth about things they were pinning and patterns, etc.  I considered dropping my needles, grabbing a pen and making physical notes on the back of my knitting pattern.  Then my good friend who was sitting next to me leaned it close and said "Stay away from it Heather!  I know you and it will be like crack!  You will fall down a crafty rabbit hole an never come back". 

So for the good of my family and my craft budget (which is monitored and limited for my own good) I stayed off of Pinterest.  But almost everyone I know was using it.  My Facebook and Twitter feeds were full of Pinterest links.  I knew this thing was exploding without me and still I resisted!

Then last week the subject of Pinterest came up in a business meeting.  Clients were asking about Pinterest as part of their social media strategy.  I knew enough to fake my way through the discussion but they were clearly looking to me to guide them.  I needed it figure out how Pinterest could be used for business and I needed to find out fast!

Enter those "always ahead of the curve" folks at Hubspot.  They clearly saw this meteoric rise in traffic as something that could be leveraged for business.  Good for me because they wrote a very awesome "how to" guide complete with Pinterest invitation request, glossary of terms and etiquette.  This nifty little eBook will be all you need to know to get started. 

It will not however stop you from finding 101 ways to make your St Patrick's Day one you will never forget so self restraint for extreme crafters is still up to you!