A few weeks ago, I wrote a blog post about 20 formats to consider for content marketing. Well, last week I learned about even more options when I came across a great new eBook from Joe Pulizzi and Jonathan Kranz: The Content Marketing Playbook: 42 Ways to Connect with Customers.
The concept of the book is brilliantly simple: It is "a smorgasbord of content options: long and short, textual and visual, simple and sophisticated. The idea is not to present a comprehensive review; content marketing is too big and evolving too quickly for a 'definitive' summary."
From articles to wikis and white papers, the eBook presents 42 ideas for content. What I love about this format is that it presents each content type by explaining the basics:
- What the content is
- What it is great for
- When it won't work
- 3 key plain points
Even better, eBook provides an example of two for each from each format for a bit of inspiration.
No only are the examples helpful, but I also picked up some new ideas, too. For instance, I like these suggestions:
- Industry Ranking System (#11)
- E-Learning Series (#18)
- Widget (#21)
If you're involved in content marketing of any sort, I certainly recommend this book. I've already forwarded it to some of my clients, and I'll be keeping handy as a reference.
As a side note, if you are interested in content marketing, also check out the Content Marketing Workbook by Doug Kessler at Velocity Marketing (note: registration is required). I've mentioned this book in a past post, but it's such a great read for anyone who wants to develop a content marketing strategy that I couldn't help but mention it again.
- 5 Reasons to Include FAQs in Your Content Marketing Strategy
- How Do You Compare to the Best Content Marketers?
- BtoB Content Marketing: Six Places to Find Hidden Content Gems
Read more Savvy B2B posts from Michele.