42 Ideas on How to Create Content to Connect with Customers

42 Ideas on How to Create Content to Connect with Customers
Michele Linn - Tue Oct 06, 2009 @ 03:31PM
Comments: 14

Content Marketing PlaybookA few weeks ago, I wrote a blog post about 20 formats to consider for content marketing. Well, last week I learned about even more options when I came across a great new eBook from Joe Pulizzi and Jonathan Kranz: The Content Marketing Playbook: 42 Ways to Connect with Customers.

The concept of the book is brilliantly simple: It is "a smorgasbord of content options: long and short, textual and visual, simple and sophisticated. The idea is not to present a comprehensive review; content marketing is too big and evolving too quickly for a 'definitive' summary."

From articles to wikis and white papers, the eBook presents 42 ideas for content. What I love about this format is that it presents each content type by explaining the basics:

  • What the content is
  • What it is great for
  • When it won't work
  • 3 key plain points

Even better, eBook provides an example of two for each from each format for a bit of inspiration.

No only are the examples helpful, but I also picked up some new ideas, too. For instance, I like these suggestions:

  • Industry Ranking System (#11)
  • E-Learning Series (#18)
  • Widget (#21)

If you're involved in content marketing of any sort, I certainly recommend this book. I've already forwarded it to some of my clients, and I'll be keeping handy as a reference.

As a side note, if you are interested in content marketing, also check out the Content Marketing Workbook by Doug Kessler at Velocity Marketing (note: registration is required). I've mentioned this book in a past post, but it's such a great read for anyone who wants to develop a content marketing strategy that I couldn't help but mention it again.

Related posts:

Read more Savvy B2B posts from Michele.

Comments: 14


1. Joe Pulizzi  |  my website   |   Tue Oct 06, 2009 @ 03:56PM

Michele...thanks so much for the outstanding review of the eBook. So glad it was helpful. Also like your additional suggestions for resources as well. The more we can educate about content marketing as a different way of thinking about marketing to customers, the better!


2. Jonathan Kranz  |  my website   |   Wed Oct 07, 2009 @ 03:22AM

Thanks, Michele! It looks like Joe will have to rename the company to accommodate the additional content types we'll have to add to the book. ;-)

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