The Top 5 Reasons Your Great Content Fails

The Top 5 Reasons Your Great Content Fails
Savvy Guest - Mon Feb 20, 2012 @ 07:00AM
Comments: 113

We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for Five-CFell.jpghis insights into typical content pitfalls and ways you can avoid them.

Sometimes your truly great content flops.

It's a nasty shock. After all, you have done everything right. You have carefully avoided promoting your own products and services. Your content has been written by a thought leader in your business, the smartest guy you employ from the research lab. It’s had the full graphic design treatment with call outs, great images, and a snazzy colour scheme that "pops."

"What more am I supposed to do?" cries the frustrated B2B marketer. 

Unfortunately it’s not enough to simply create great content. Great content has to be marketed correctly.

Here are some top reasons great content fails – and ways you can make sure it succeeds.

It Isn't Promoted

No one can find it. Your content is doing its best impersonation of a desert island, albeit a very pretty one! Don’t assume great content will just naturally get found just because “it’s great.” In order for great content to be truly successful, it needs to be promoted.

•   Pull. “Socially enable” your content. Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. That's powerful. Make sure your content is easily shareable. If one person reads your content and finds it interesting, make it easy for them to share it with their own network via social- sharing buttons like Twitter and LinkedIn. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content.   

•   Push. Send an email to your existing contacts, inviting them to download your new content. Do it a number of times. Don't expect people will all be ready at exactly the same time to read your breathtaking revelations.
 

No "Seed" Content 

Sure you got your thought leader to write the core piece of content – in this case, a white paper – but you don't have a conscious plan to repurpose that content into lots of seeds you can plant in different locations. Different people consume information in different ways. For example, present the paper as a blog series, with each blog article examining just one theme from the paper. Send out an email series to your existing contact list, again exploring one aspect of the paper in each email. Create a 2-page summary article that can be easily digested in just a few minutes but provides a link to the full paper. Extract the case study from the white paper and publish this separately (great for mid-funnel content). Develop a company position on the topic and ask your business development managers to start a discussion on their favourite LinkedIn group. Deliberately aim each piece at specific audiences.

It's Not Optimised for Search

Buyers these days are constantly grazing for information online. One of the best ways to generate organic visibility for your content is to make sure it's optimized for search. Brief your authors properly about the use of keywords in their content. Your target audience is looking for and finding content via search. If your content isn't optimized well enough to show up in their search results, it's not going to get found there. Without proper search engine optimization (SEO), your content is at great risk of failure. Remember though that "off-page SEO" (i.e., links coming to your site) is much more important than "on-page SEO"  (like keywords and h1 headings). Think about building strategic relationships with partners or industry associations where you can guest blog (for example) to expose additional sets of eyeballs to your stunning content.

The Title or Headline is Not Compelling

A great piece of content hidden behind a poor title or headline is just that – hidden. The title of your content is a potential reader's first impression of that content, whether they find a link to your content in social media, search results, or via email. If your headline isn't enticing enough to get that reader to click on and view your content, your content is doomed to fail. People have so little time and such a short attention span that the art of writing a headline is absolutely critical. Experienced newshounds will tell you that you should spend more time on your headline and first paragraph than the rest of the content. These folks know a thing or two. You must catch your audience’s eye and quickly engage them in the first 5 seconds or the moment is lost.

Insufficient Attention to Detail

The topic of your content, the ideas you present, and the way in which you present them may all be groundbreaking. But if the simple details like spelling and grammar are wrong, your credibility is severely and instantly damaged. Don't underestimate the importance of paying attention to these types of details when pulling together a final draft of your content. Always have a colleague proofread and edit your work.

What would you add to this list?  What secrets can you share on how you get your content viewed?

About the author: Chris Fell is the Managing Director and owner of g2m solutions. The team assists B2B firms generate the right quantity and quality of leads to meet their business goals, via the principles of inbound marketing, underpinned by a strong planning methodology, IP and technology tools. g2m's clients are often small and medium businesses spread across Australia and Asia Pacific as well.

Image by woodleywonderworks

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http://jumperads.com/how-transfer-furniture-dammam.html كيفية نقل العفش بالدمام
http://jumperads.com/all-company-transfer-furniture-dammam.html اهم شركات نقل العفش بالدمام
http://jumperads.com/best-company-transfer-furniture-dammam.html افضل شركة نقل عفش بالدمام
http://jumperads.com/price-transfer-furniture-qassim.html اسعار شركات نقل العفش بالقصيم
http://jumperads.com/transfer-furniture-qassim-2017.html نقل اثاث بالقصيم 2017
http://jumperads.com/how-transfer-furniture-qassim.html كيفية نقل العفش بالقصيم
http://jumperads.com/all-company-transfer-furniture-qassim.html اهم شركات نقل العفش بالقصيم
http://jumperads.com/best-company-transfer-furniture-qassim.html افضل شركة نقل عفش بالقصيم
http://jumperads.com/price-transfer-furniture-abha.html اسعار شركات نقل العفش بابها
http://jumperads.com/transfer-furniture-abha-2017.html نقل اثاث بابها 2017
http://jumperads.com/how-transfer-furniture-abha.html كيفية نقل العفش بابها
http://jumperads.com/all-company-transfer-furniture-abha.html اهم شركات نقل العفش بابها
http://jumperads.com/best-company-transfer-furniture-abha.html افضل شركة نقل عفش بابها
http://jumperads.com/medina/medina-cleaning-company-tanks.html شركة تنظيف خزانات بالمدينة المنورة
http://jumperads.com/how-cleaning-tanks-medina.html كيف يتم تنظيف الخزانات بالمدينة المنورة
http://jumperads.com/price-cleaning-tanks-medina.html اسعار يتم تنظيف خزانات بالمدينة المنورة
http://jumperads.com/tanks-cleaning-medina-2017.html شركات تنظيف خزانات بالمدينة المنورة 2017
http://jumperads.com/all-company-cleaning-tanks-medina.html اهم شركات تنظيف خزانات بالمدينة المنورة

98. شركة مكافحة حشرات بينبع  |  my website   |   Tue Sep 12, 2017 @ 02:29PM

شركة مكافحة حشرات بينبع وكذلك شركة كشف تسربات المياه بينبع وتنظيف خزانات وتنظيف الموكيت والسجاد والكنب والشقق والمنازل بينبع وتنظيف الخزانات بينبع وتنظيف المساجد بينبع شركة تنظيف بينبع تنظيف المسابح بينبع
http://jumperads.com/yanbu/anti-insects-company-yanbu.html شركة مكافحة حشرات بينبع
http://jumperads.com/yanbu/water-leaks-detection-company-yanbu.html شركة كشف تسربات بينبع
http://jumperads.com/yanbu/yanbu-company-surfaces.html شركة عزل اسطح بينبع
http://jumperads.com/yanbu/yanbu-company-sewage.html شركة تسليك مجاري بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-sofa.html شركة تنظيف كنب بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-mosques.html شركة تنظيف مساجد بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-Carpet.html شركة تنظيف سجاد بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-tanks.html شركة تنظيف خزانات بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-swimming-bath.html شركة تنظيف وصيانة مسابح بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-Furniture.html شركة تنظيف الاثاث بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-home.html شركة تنظيف شقق بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-Carpets.html شركة تنظيف موكيت بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company.html شركة تنظيف مجالس بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-house.html شركة تنظيف منازل بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-Villas.html شركة تنظيف فلل بينبع
http://jumperads.com/yanbu/yanbu-cleaning-company-curtains.html شركة تنظيف ستائر بينبع
http://jumperads.com/yanbu/yanbu-company-tile.html شركة جلي بلاط بينبع

99. شركة نقل عفش بالمدينة المنورة  |  my website   |   Tue Sep 12, 2017 @ 02:30PM
100. شركة نقل اثاث بالقطيف  |  my website   |   Tue Sep 12, 2017 @ 02:31PM

http://emcmee.rebelmouse.com/shrk-nql-fsh-jumperads-com-2134068521.html شركات نقل عفش
http://emcmee.rebelmouse.com/hl-tbhth-n-shrk-tnzyf-khznt-bjd-2134111069.html شركة تنظيف خزانات بجدة
http://emcmee.rebelmouse.com/shrk-nql-fsh-bjd-khbr-f-lnql-2133630249.html شركة نقل عفش بجدة
http://emcmee.rebelmouse.com/shrk-nql-fsh-bldmm-rkhys-lshrq-lwst-2134023448.html شركة نقل عفش بالدمام
http://emcmee.rebelmouse.com/shrk-nql-fsh-bmk-ml-mhr-2133632523.html شركة نقل عفش بمكة
http://emcmee.rebelmouse.com/shrk-nql-thth-blryd-shrkt-mtkhss-2133870123.html نقل عفش بالرياض
http://emcmee.rebelmouse.com/shrkt-mkfh-lhshrt-2142999608.html شركات مكافحة حشرات
https://medium.com/@naklafshdmam/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D8%A8%D8%A7%D9%84%D8%B7%D8%A7%D8%A6%D9%81-jumperads-com-8cd3a4012baa شركة تنظيف بالطائف
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https://medium.com/@naklafshdmam/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D8%A8%D8%A7%D9%84%D8%B7%D8%A7%D8%A6%D9%81-%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D8%B1%D8%A7%D9%81-%D8%A7%D9%84%D9%83%D8%A7%D9%85%D9%84-f17c750268bd شركة تنظيف بالطائف
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https://medium.com/@naklafshdmam/%D9%87%D9%84-%D8%AA%D8%A8%D8%AD%D8%AB-%D8%B9%D9%86-%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D8%AE%D8%B2%D8%A7%D9%86%D8%A7%D8%AA-%D8%A8%D8%AC%D8%AF%D8%A9-b9c06e4c540a شركة تنظيف خزانات بجدة
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https://medium.com/@naklafshdmam/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D8%AE%D8%B2%D8%A7%D9%86%D8%A7%D8%AA-%D8%A8%D8%A7%D9%84%D9%85%D8%AF%D9%8A%D9%86%D8%A9-%D8%A7%D9%84%D9%85%D9%86%D9%88%D8%B1%D8%A9-%D9%85%D8%B9-%D8%A7%D9%84%D8%B9%D8%B2%D9%84-%D9%88%D8%A7%D9%84%D8%AA%D8%B9%D9%82%D9%8A%D9%85-%D8%A7%D9%84%D8%B5%D9%81%D9%88%D8%A9-95ab0e47cab3#.ivd6okfaj شركة تنظيف خزانات بالمدينة المنورة
https://medium.com/@naklafshdmam/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D9%85%D9%83%D8%A9-%D8%A7%D9%84%D9%85%D8%AA%D9%85%D9%8A%D8%B2%D9%88%D9%86-3acea9734ab1 شركة نقل عفش بمكة
https://medium.com/@naklafshdmam/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6-%D9%85%D9%87%D9%85%D9%87-65bf0017d1e#.yhcod1o20 نقل عفش بالرياض
https://www.viki.com/users/khairyayman85_556/about شركات نقل عفش ونظافة ومكافحة حشرات
http://emc-mee.weebly.com/ شركات نقل عفش ونظافة ومكافحة حشرات
http://eslamiatview.blogspot.com/2016/11/cleaning-taif.html شركات تنظيف بالطائف
https://khairyayman74.wordpress.com/2016/11/20/cleaning-company-taif/ شركة تنظيف بالطائف
https://khairyayman74.wordpress.com/2016/12/06/cleaning-tanks-jeddah/ شركة تنظيف خزانات بجدة
https://khairyayman74.wordpress.com/2016/12/05/%D8%B4%D8%B1%D9%83%D8%A7%D8%AA-%D8%AA%D9%86%D8%B8%D9%8A%D9%81-%D8%B4%D9%82%D9%82-%D8%A8%D8%A7%D9%84%D8%B7%D8%A7%D8%A6%D9%81/ شركات تنظيف بالطائف
http://eslamiatview.blogspot.com.eg/2016/10/transfere-riyadh.html نقل عفش بالرياض
https://khairyayman74.wordpress.com/2016/10/08/transfere-furniture-riyadh-company/ شركات نقل العفش بالرياض
http://www.pearltrees.com/khairyayman/item186245640 شركة نقل عفش بالرياض
http://www.pearltrees.com/khairyayman/item186245612 شركة نقل عفش بجدة
http://www.pearltrees.com/khairyayman/item186245664 شركة نقل عفش بالدمام
http://www.pearltrees.com/khairyayman/item186245797 شركة نقل عفش بالمدينة المنورة
http://www.pearltrees.com/khairyayman/item186245776 شركة مكافحة حشرات بالدمام
http://www.studiopress.com/forums/users/khairyayman شركة نقل اثاث بجدة
https://trello.com/khairyayman شركة نقل اثاث بجدة
https://soundcloud.com/user-233143105 شركة نقل اثاث بالمدينة المنورة
https://bbpress.org/forums/profile/ipman/ شركة نقل اثاث بالرياض
https://themeforest.net/user/khairyayman شركة نقل اثاث بالدمام
http://emcmee.jimdo.com/ شركة نقل عفش | http://emcmee.jimdo.com/ شركة نقل اثاث بجدة | http://emcmee.jimdo.com/ شركة نقل عفش بالرياض | http://emcmee.jimdo.com/ شركة نقل عفش بالمدينة المنورة | http://emcmee.jimdo.com/ شركة نقل عفش بالدمام
http://storymaker.cc/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%A7%D8%AB%D8%A7%D8%AB-%D8%A8%D8%AC%D8%AF%D8%A9-httpemc-mee-comtransfer-furniture-jeddah-html/ شركة نقل اثاث بجدة
http://storymaker.cc/%D8%A7%D9%81%D8%B6%D9%84-%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6-httpemc-mee-commovers-in-riyadh-company-html/ شركة نقل عفش بالرياض
http://storymaker.cc/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D8%A7%D9%84%D9%85%D8%AF%D9%8A%D9%86%D8%A9-%D8%A7%D9%84%D9%85%D9%86%D9%88%D8%B1%D8%A9-httpemc-mee-comtransfer-furniture-almadi/ شركة نقل عفش بالمدينة المنورة
http://storymaker.cc/%d8%b4%d8%b1%d9%83%d8%a9-%d9%86%d9%82%d9%84-%d8%b9%d9%81%d8%b4-%d8%a8%d8%a7%d9%84%d8%af%d9%85%d8%a7%d9%85-httpwww-abyath-com/ شركة نقل عفش بالدمام
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https://moversfurniture2018.wordpress.com/
https://storify.com/khairy/shrk-nql-thth-bjd شركة نقل اثاث بجدة
https://storify.com/khairy/shrk-nql-fsh-blry شركة نقل عفش بالرياض
https://storify.com/khairy/shrk-nql-fsh-blmdyn-lmnwr شركة نقل عفش بالمدينة المنورة
https://storify.com/khairy/shrk-nql-fsh-bldmm شركة نقل عفش بالدمام
https://storify.com/khairy/shrk-tnzyf-khznt-bjd شركة تنظيف خزانات بجدة

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