Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. Either way, it's hard to believe we're more than halfway through February! Just be sure to check out this roundup of this week's favorite posts before all your precious time slips away. And if you are celebrating a holiday next week, enjoy!
Telling the story makes a difference - in journalism, in marketing, and in B2B.
I'm glad Olivier never stops harping on this stuff.
You may be surprised at the results of this test.
If you're going to spend time blogging, you may as well do it right & make it count.
Ardath Albee offers a terrific checklist to help marketers make sure their content is hitting the mark.
Derek Edmond explains how B2B search marketers can contribute to the lead scoring process.
The Future of B2B Search: Start Preparing for Social SEO Now by Brad Neelan via @sengineland
Brad Neelan explains how "social signals" impact search engine results, and how B2B marketers can increase their "discoverability."