Trying to market yourself is kind of like being a mom. No matter what you do, you never think it's enough. And, when something goes wrong, you tend to blame yourself - first, last, and always.
I should have paid more attention. I should have corrected that error before it went out. I should have - if I were on top of my game- I would have.
I read the story once of a woman who was a full-time working mom. Between her job and the kids, she was always running around getting things done at the last minute, even the laundry which she would always start late at night and finish early in the morning was a failure in her eyes.
She constantly felt guilty about not doing enough, not having the laundry folded and put away, not anticipating the needs of her children, not having the supplies ready to do a knock-out science project.
As marketers, just like moms, sometimes we are stretched too thin. We don't answer every comment on our blog, we don't tweet enough, we don't extend invitations to all the social media groups we think we should – in order to be great marketers, in order to always do the job right.
It never seems like we are able to do enough, no matter how hard we try.
But like a mom, there are times you need to just make peace with the fact that you're doing the best you can. You're doing what you are able to do right now. Sometimes, that's okay. It simply is what it is.
Just like moms, self-marketers tend to be our own worst enemies. We need to give ourselves a break at times. Not everything needs to get done right away. Sometimes it's okay to not be perfect, to not do it all.
Other people seem to understand this better then we do.
The rest of that woman's story is that one evening when she was able to drag herself off to her child's open house at school, she started reading the “I'm lucky because” pictures the young students had made and put on the bulletin board.
When she came to her son's picture, she stopped in her tracks. He had written that he was lucky because every morning he was able to put on a warm shirt straight from the dryer.
Sometimes, even when we think we're not doing the best job we can, we are.
Photo credit: NJ Tech Teacher