The Savvy Sisters are big fans of the guys at BaseOne in London. They are frequently featured in our Friday Wrap Up and so when they put out this eBook on The Big 5 Mistakes that B2B Companies make on their website, I knew it would be good. It was so good in fact that it was basically a stroll down memory lane for past client projects! The first tech company I ever worked for back in the dot com boom bust era of the late 90's designed employee benefit enrollment portals. Ironically the same challenges I had as a project manager for clients 15 years ago are highlighted in Paul Hatcher's brilliant little eBook.
Stop the insanity. Widely share this eBook with everyone you know so we can raise the level of B2B websites and end this horror once and for all!