Savvy Week in Review - Oct 2
In New England, the weather's turning and there's a chill in the air. If you're looking for something to warm the spirits -- or fire your imagination -- check out the following posts from around the blogosphere. Enjoy!
-- The Savvy Sisters
The Easiest Way to Explain the Marketing Process - by @ducttape
John Jantsch explains his "hourglass" twist on the traditional marketing sales funnel.
The Best Slide Deck in the World - by @rww
This deck explaining the tangled issue of healthcare reform bested 3.750 other entries in a presentation competition. Great example of clear communication - regardless of the subject matter.
Market Relationships, Social Relationships and B2B Marketing in Social Media - by @stevewoods
Steve Woods talks about why it is so difficult to bridge the gap between social and market relationships.
33 Highly Useful Presentation Tools - by @tjmccue
The title says it all. Browse this list for some new ideas.
B2B Video: Waters Customer Testimonial Campaign a Hit - by @DiannaHuff
Dianna Huff walks us through the process of how the Waters Corporation - a life sciences company - planned a video campaign, got approvals, and allowed its customers to speak freely in testimonials.
Selling in the New Economy: If You’re Not a Thought Leader You Won’t Survive - by @brittonmanasco via @RainToday
Britton Manasco explains why thought leadership is increasingly critical to the success of professional services firms, and provides examples of those companies leading the way.
More Asking Customers For Quotes… - via @BoulderLogic
5 tips for collecting quotes from your customers.
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