Savvy B2B Marketing

February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere.

The Essential Guide to Meta Descriptions that Will Get You Found Online by @bradshorr via @Junta42

If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Here's why you need to craft them with care -- and some tips on how to do it.

Sharing Your Way to B2B Social Media Lead Generation by @jeffreylcohen via @MarketingProfs

Here's how you can boost the value of your blog and social media engagement. Plus, Jeffrey unveils a new sharing rule.

Why B2B Marketers Must Address Status Quo by @ardath421

The dangers of assuming your prospects are further along in the buying cycle than they truly are -- and ways to prompt movement.

6 Essential SEO Strategies for Bloggers by @DeniseWakeman

Some basic tips that will get you started on the right path to good SEO. 

The Art of Pulling the Trigger: Upselling Done Right by @DannyIny

Think you know what an "upsell" is. Are you sure? This post provides a great overview and a few examples that may spark ideas of your own. Don't leave money on the table.

7 Tips for a Successful PPC Landing Page by @HJSewell

You don't just want the click, you want the conversion. Here are some tips to make sure your landing page is pulling its weight.

10 Content Marketing Goals Worth Pursuing by @soniasimone via @copyblogger

This is powerful stuff - do you know what to do with it? 10 ways content marketing can make a huge impact on your business.