Week in Review January 27th
Is it really the last Friday in January? Where did the month go?
How are your resolutions going? Still hanging in there? We resolved to read more blog posts and we haven't been disappointed. The New Year has been chock full of great new content from all our favorite bloggers. This week is no exception.
Enjoy these picks and have a great weekend - one last weekend to get your honey do list done before the big game!
4 Ways Social Media Improves the Sales Process via @1to1Media
Still trying to figure out the value of your company adopting social media? Here are four terrific reasons.
Creating calls-to-action that really engage your buyers via Continuous Customer Capture
If you're slapping CTAs on your content as an afterthought, you need to read this post.
Are Shorter Sales Cycles a Wake-up Call for Marketers? by @ardath421
A short but vital read for any B2B marketer.
How Red Bull’s Content Strategy Got Its Wings by @ericaswallow
Not only does the energy drink producer have a content strategy, it created its own media house to power it.
7 Content Marketing Articles Worth Reading by @copyblogger
We love a good wrap up and this one has quite a few links to explore.
Walking the "Be Human" Line in Social Media by @lisabarone
Sometimes you can learn a lot from someone else's screw up ...
Good, Great, and Irresistable Marketing Businesses by @lizstrauss
It's got to be bigger than what you're selling.
9 Ways to Dramatically Reduce Email Unsubscribe Rates by @hubspot
Keep 'em on the list with these tips.
And on a totally unrelated but hysterical note, have you seen Stephen Colbert's interview with Maurice Sendak?
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