Does your brand stand up?

Does your brand stand up?
Jamie Lee Wallace - Thu Jan 26, 2012 @ 11:40AM
Comments: 230

 

cardboardcutout.jpgYou are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. You can create logos and taglines, vision statements and mission statements, unique selling propositions and value propositions. These are all valuable brand assets, but they are not your brand. 

 

Your brand isn’t what you say. It’s what “they” say. And what they say is based on what you do

 

I believe in the importance of strong, “spot on” branding. In fact, I’m currently teaching a closed, beta class on the topic to a fabulous group of solo entrepreneurs. The conversations around what brand is and what it isn’t have been lively and enlightening. Though some folks were initially surprised that their brand was not contained within their logo design and elevator pitch, everyone immediately aligned with the idea that your brand is a “living” part of your business. It’s something that is constantly evolving based on your interactions with your audience. 

 

It’s not enough to say that you’re responsive, innovative, and connected. You actually have to be responsive, innovative, and connected. You have to walk the walk, or the talk falls flat. If you aren’t being your brand in every interaction, people will see that your brand is nothing but a cardboard cutout – a pale facsimile of the real thing. They will feel they’ve been duped. They will get angry. They will definitely call you out. 

 

Creating your brand is an important part of building your business. There is no substitute for doing the work around knowing – really knowing – your business, your motivations, your audience, your market, and your messaging; but … once you’ve laid that foundation you need to remember that "creating" your brand is just the beginning. The end result of all that research and soul searching is a clear and rich picture of the brand you want to be. Now comes the hard part – living up to those expectations. 

 

The only way to bring your brand to life, is to bring its essence into everything you do. A picture might be worth a thousand words, but – when it comes to your brand – a single action is worth all the words in the world. Don’t tell your customers who you are, show them. Live up to the expectations of your brand. If you can do that, what “they” say will match what you say, and your brand will take on a life of its own. 

 

How do you define branding? Do you agree that a brand is a living asset? How do you walk your brand’s walk?  

 
Image Credit: www.4tnz.com  ... These girls might be fooled for a minute, but they're going to figure out that's not the real Rob Pattinson ... and boy, are they going to be mad.

 

headshot_jw_thumbnail.jpgAbout the Author: Jamie is a freelance strategist, teacher, and copywriter who partners with solo entrepreneurs to define and market their brands. Her specialties include brand development, social media strategy, and content marketing. Enjoy more of her posts, visit her site at Suddenly Marketing, or drop her an email.

More posts by Jamie.

Comments: 230

Comments

101. sandra   |   Mon Mar 27, 2017 @ 04:38AM

good was indigenous for the XBMC users which were primarily for https://ikodidownload.com/kodi-for-windows-pc-download-mac/ your very own screensavers just how can Kodi gladden nice.

102. San Diego Pest Control Services  |  my website   |   Fri Mar 31, 2017 @ 04:58PM

Allied Services has been providing <a href="http://www.pestsd.com"/>San Diego Pest Control Services</a> since 1986. From the beginning, we have offered our clients unsurpassed service providing the best value price. We offer proven, environmentally conscious, affordable, yet EFFECTIVE solutions for your bed bug and common pest problems. Call us today for a service you can trust.

103. San Diego Exterminator  |  my website   |   Fri Mar 31, 2017 @ 04:59PM

Unlike larger <a href="http://www.pestsd.com"/>San Diego Exterminator</a> pest control companies, Allied Services is locally owned and family operated with a cornerstone of personalized attention. Our team is committed to giving you the best service possible and eliminating your unwanted pests. Locals have relied on us since 1986 and you will quickly see why.

104. Bitcoin to Western Union  |  my website   |   Thu Apr 06, 2017 @ 02:41AM

Bitcoin to real money like paypal bank transfer western union US dollars payza Skrill payoneer,Credit Card,MoneyGram.

105. Voyance Par Telephone Gratuite  |  my website   |   Mon Apr 10, 2017 @ 05:51AM

0892 22 20 22 Voyance par Téléphone : Amour, Travail, Finance, voyance par téléphone de QUALITÉ et GRATUITE. A la rencontre de votre avenir.

106. Voyance Par Telephone Gratuite  |  my website   |   Mon Apr 10, 2017 @ 05:54AM

0892 22 20 22 Voyance par Téléphone : Amour, Travail, Finance, voyance par téléphone de QUALITÉ et GRATUITE. A la rencontre de votre avenir.

107. Zero VPN  |  my website   |   Mon Apr 10, 2017 @ 11:38AM

Awesome and worthy article on Brands.

108. Voyance Qualité  |  my website   |   Wed Apr 12, 2017 @ 02:40PM

Really a great addition. I have read this marvelous post. Thanks for sharing information about it. I really like that. Thanks so lot for your convene.

109. italian handbags uk  |  my website   |   Fri Apr 14, 2017 @ 10:01AM

This is a great inspiring article.I am pretty much pleased with your good work. You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post <a href="https://www.thenora.co.uk/collections/handbags">italian handbags uk</a>

110. annemiekish  |  my website   |   Mon Apr 17, 2017 @ 11:40AM

Wow! Such an amazing and helpful post this is. I really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also. <a href="http://www.annemiekish.com/">annemiekish</a>

111. sport-nutrition  |  my website   |   Mon Apr 17, 2017 @ 11:42AM

This is an extremely accommodating Learn English online post; I was searching for this data. So hopefully you know I found your website when I was doing exploration for sites of article and I like it, so please look at my webpage at some point and leave me a remark to tell me what you think. <a href="http://sport-nutrition.org/">sport-nutrition</a>

112. nutrifire  |  my website   |   Mon Apr 17, 2017 @ 11:42AM

Wow! Such an amazing and helpful post this is. I really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also

113. naturalweightlosstipsonline  |  my website   |   Mon Apr 17, 2017 @ 11:43AM

This is also a very good post which I really enjoyed reading. It is not every day that I have the possibility to see something like this..

114. increaseverticaljumpblog  |  my website   |   Mon Apr 17, 2017 @ 11:43AM

Good Post, I am a true believer in posting comments on sites to let the blog writers know that they have added something advantageous to the World Wide Web!

115. Camera Calculator  |  my website   |   Tue Apr 25, 2017 @ 03:14AM

Thank you for the information you provide, it helped me a lot! it's great that I known this site!
Learning math doesn't have to be a struggle! Meet Photomath, the world's smartest camera calculator and math assistant. Scan math problems with the app and get instant solutions and step-by-step explanations. Works for anyone to whom math class is giving nightmares: students, parents, or teachers!
photomath - http://photo-math.com/

116. usps tracking  |  my website   |   Tue Apr 25, 2017 @ 03:17AM

very nice post. really to be appreciated awesome and a great stuff
keep posting like this.having a great smile here .too good
Automatically track all packages coming to you. Set up email and text alerts, so you never have to manually track a package again. Provide delivery instructions, so your carrier knows where to leave packages by using tracking usps.

Want to ship internationally? usps tracking Our range of cost-effective service options ship to more than 180 countries. You can even pay for postage and print your own shipping label and integrated customs form right from your own printer.
usps tracking - http://trackingusps.org/

117. angellocsin  |  my website   |   Wed Apr 26, 2017 @ 01:49AM

Amazing read that is, as me myself on my current cutting cycle and trying to follow proper guidelines and your articles helped me a lot in my cycle.

118. sean  |  my website   |   Thu Apr 27, 2017 @ 12:32PM

get detailed information about tracking.please visit.
http://usps.wgz.cz/
http://usps.7x.cz/

119. BIGO LIVE APP  |  my website   |   Mon May 01, 2017 @ 01:11AM

<a href="http://bigoliveapp.com/download-bigo-live-app-for-windows-phone/">BIGO LIVE APP</a> is the most popular broadcasting app on mobile platform where you may start your own <a href="http://bigoliveapp.com/whats-new/">Live Stream</a> and watch enjoyable show of talented performers.
Come and join us to win over popularity and collect prizes.
<a href="http://bigoliveapp.com/download-bigo-live-app-for-android/">Video Streaming</a> or broadcasting has got a new trend with <a href="http://bigoliveapp.com/top-rank-and-bigo-id/">Bigo Live App</a>.
The app discovers you, talented people, worldwide. It doesn’t stop with that, and any <a href="http://bigoliveapp.com/download-bigo-live-app/">Bigo Live</a> user can broadcast any video to the world.
It might be your anything that you are passionate doing.
Tried a new dish? Want people to try it? Then go live with <a href="http://bigoliveapp.com/download-bigo-live-app-for-iphone/">Bigo Live App</a>

120. hill climb racing 2   |   Thu May 04, 2017 @ 04:44AM

There is definately a lot to know about this subject. I like all of the points you've made.
http://hill-climbracing2.com

121. mznasir   |   Fri May 12, 2017 @ 06:12AM

I actually enjoyed your post. The way you delivered your view/opinion, was very insightful. Your contribution to this community will be very fruitful to us.
<a href="https://volumetee.com">Volumetee t shirts</a>

122. Anabolic Steroids gnc  |  my website   |   Sat May 13, 2017 @ 04:08AM

Anabolic steroids are synthetic variations of the male sex hormone testosterone Anabolic steroids are synthetic variations of the male sex hormone testosterone They promote the growth of skeletal muscle (anabolic effects) and the development of male sexual characteristics (androgenic effects) in both males and females.

123. Vaping Accessories  |  my website   |   Tue May 16, 2017 @ 09:34AM

This is such great information for me, because i do an online job that’s why i need fast Internet connection, i search how to boost internet speed then ireach at a right place.

124. Tonix E-Liquid  |  my website   |   Tue May 16, 2017 @ 09:35AM

This is such great information for me, because i do an online job that’s why i need fast Internet connection, i search how to boost internet speed then ireach at a right place.

125. kim   |   Sun May 21, 2017 @ 05:48AM
126. warner   |   Thu May 25, 2017 @ 05:12AM

As soon as you are performed with the video clip setups, https://mymusically.com/musical-ly-apk-download-android negative Musical.ly by Following Streaming. Click the app and also.

127. katty  |  my website   |   Wed May 31, 2017 @ 10:03PM

yes, brand stands with us.

128. sai sree   |   Tue Jun 13, 2017 @ 07:24AM
129. imo for pc desktop  |  my website   |   Fri Jul 07, 2017 @ 09:37AM
130. Anonymous   |   Fri Jul 07, 2017 @ 09:39AM
131. himanshu tyagi   |   Wed Jul 12, 2017 @ 12:17AM

for any query regarding the support number of any of the apple products you can visit here <a href="http://appletechsupportnumber.net/">http://appletechsupportnumber.net/</a>

132. Reyes   |   Tue Jul 18, 2017 @ 01:09AM

about the actions to login Snapchat. Login covers both Snapchat Login Online http://snapchatapkdownload.com Snapchat is a cellphone app that enables you to upload photos.

133. Steve  |  my website   |   Mon Jul 24, 2017 @ 01:38AM

Thank you for sharing this , It's extremely helpful information.

134. Steve  |  my website   |   Mon Jul 24, 2017 @ 01:38AM

Thank you for sharing this , It's extremely helpful information.

135. peter  |  my website   |   Mon Jul 24, 2017 @ 01:40AM

Thanks for sharing such an amazing Post.

136. Browser Support  |  my website   |   Tue Jul 25, 2017 @ 06:56AM

I like author's writing skills. I use to read this blog thrice in a week. If you have any query related to browser then you can contact to Browser Support: https://browsersupportnumbers.com/

141. Buy super fan t shirt online  |  my website   |   Mon Aug 07, 2017 @ 03:27AM

Besides having their all economic instruments and facts for future predictions, they seem helpless to make a good plan for coming crises. Queen of England asked the same question to the economist.

142. download imo  |  my website   |   Sun Aug 20, 2017 @ 02:50AM
143. mub   |   Sun Aug 20, 2017 @ 04:33AM

Neat New Way To 594/Day
594/Day The New Way?
How To Reach 594/Day
http://flashreviewz.com/consistent-sales-system-review/
http://flashreviewz.com/pixalogo-review/

144. martin   |   Sat Aug 26, 2017 @ 05:36AM

So just proceed reading this message listed below and you could https://theinstagramly.com/instagram-login-online-sign-up-guide Instagram for COMPUTER: Instagram is among the greatest downloaded

145. https://adawayi.org/  |  my website   |   Sat Sep 02, 2017 @ 12:28AM
146. tubemate  |  my website   |   Mon Sep 04, 2017 @ 09:40PM

Tubemate free download is the leading video download tool, song tracker today. It is the ultimate solution and the smartest way to download videos and songs from video sites like Youtube or Vimeo ... You can watch and download videos completely for free with useful features of this app.

Tubemate free download helps you to own all your favorite videos for your mobile phone in the simplest way. The application has the ability to download unlimited videos on websites. Ability to manage multiple videos when downloading at the same time, saving you a lot of time. You also do not have to wait until the end of a video to start uploading another video. In addition, Tubemate free download also supports the ability to download multiple videos to your phone and download in the background. That means you are allowed to download videos while playing games, listening to music, even watching another video on the same device.
http://tubematefreedownload.net/

147. vidmate  |  my website   |   Mon Sep 04, 2017 @ 10:41PM

Vidmate for Android is an extremely useful tool for every user when it allows to download every video on video sharing channels, information pages and even on social networking sites. This is a unique application, search guide and download video to your phone easily, quickly but completely free.

With Vidmate for Android, you will experience the ability to download videos to the phone at super-fast speed. This version has better features than other applications. Not only does it help you to download movies at high speed, it also helps you watch movies with Full HD quality. Vidmate for Android will save your time downloading videos with the ability to download multiple videos at once. You can also watch movies, chat with friends or play games while downloading videos without affecting the download process.
http://vidmatefreedownload.net/

148. Stuart Williams   |   Tue Sep 05, 2017 @ 09:40PM

Hi, This is Tyler Jones. Thanks for visiting my blog. This shows that you are interested in me and want to know more about me. https://firedout.com/framaroot-apk/ , Currently I am working in Intech Inc. as a software engineer. That's all for now.

149. hook  |  my website   |   Fri Sep 08, 2017 @ 12:19AM

<a href="https://goo.gl/EHge8E">Poker Online</a><br>
<a href="https://goo.gl/EHge8E">Poker Judi Online</a><br>
<a href="https://goo.gl/EHge8E">game poker online</a><br>
<a href="https://goo.gl/EHge8E">Judi Poker Terpercaya</a><br>
<a href="https://goo.gl/EHge8Et">Judi Online Terbesar</a><br>
<a href="https://goo.gl/EHge8E">Bandar Togel</a><br>
<a href="https://goo.gl/EHge8E">Agen Togel Terpercaya</a><br>
<a href="https://goo.gl/EHge8E">togel online</a><br>
<a href="https://goo.gl/EHge8E">judi togel</a><br>

150. Vidmate install  |  my website   |   Mon Sep 18, 2017 @ 01:56AM

With more than 45 sites to choose from and a variety of content type available, Vidmate install is easily the best app present which would cater to all your downloading needs.
Link: http://vidmatefreedownload.net

powered by Doodlekit™ Free Website Builder