Does your brand stand up?

Does your brand stand up?
Jamie Lee Wallace - Thu Jan 26, 2012 @ 11:40AM
Comments: 230

 

cardboardcutout.jpgYou are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. You can create logos and taglines, vision statements and mission statements, unique selling propositions and value propositions. These are all valuable brand assets, but they are not your brand. 

 

Your brand isn’t what you say. It’s what “they” say. And what they say is based on what you do

 

I believe in the importance of strong, “spot on” branding. In fact, I’m currently teaching a closed, beta class on the topic to a fabulous group of solo entrepreneurs. The conversations around what brand is and what it isn’t have been lively and enlightening. Though some folks were initially surprised that their brand was not contained within their logo design and elevator pitch, everyone immediately aligned with the idea that your brand is a “living” part of your business. It’s something that is constantly evolving based on your interactions with your audience. 

 

It’s not enough to say that you’re responsive, innovative, and connected. You actually have to be responsive, innovative, and connected. You have to walk the walk, or the talk falls flat. If you aren’t being your brand in every interaction, people will see that your brand is nothing but a cardboard cutout – a pale facsimile of the real thing. They will feel they’ve been duped. They will get angry. They will definitely call you out. 

 

Creating your brand is an important part of building your business. There is no substitute for doing the work around knowing – really knowing – your business, your motivations, your audience, your market, and your messaging; but … once you’ve laid that foundation you need to remember that "creating" your brand is just the beginning. The end result of all that research and soul searching is a clear and rich picture of the brand you want to be. Now comes the hard part – living up to those expectations. 

 

The only way to bring your brand to life, is to bring its essence into everything you do. A picture might be worth a thousand words, but – when it comes to your brand – a single action is worth all the words in the world. Don’t tell your customers who you are, show them. Live up to the expectations of your brand. If you can do that, what “they” say will match what you say, and your brand will take on a life of its own. 

 

How do you define branding? Do you agree that a brand is a living asset? How do you walk your brand’s walk?  

 
Image Credit: www.4tnz.com  ... These girls might be fooled for a minute, but they're going to figure out that's not the real Rob Pattinson ... and boy, are they going to be mad.

 

headshot_jw_thumbnail.jpgAbout the Author: Jamie is a freelance strategist, teacher, and copywriter who partners with solo entrepreneurs to define and market their brands. Her specialties include brand development, social media strategy, and content marketing. Enjoy more of her posts, visit her site at Suddenly Marketing, or drop her an email.

More posts by Jamie.

Comments: 230

Comments

51. jamibai   |   Wed Nov 02, 2016 @ 01:02PM
52. neel patel  |  my website   |   Wed Nov 09, 2016 @ 02:14PM

great post thanks for sharing this information. check this
http://www.vidmateforpcdownload.com/

53. bigo live pc download  |  my website   |   Wed Nov 09, 2016 @ 02:16PM

nice post admin thanks for this post.
http://www.bigolivepcdownload.com/

54. My website  |  my website   |   Thu Nov 17, 2016 @ 01:50PM

fitness gears buying guide 2016

55. My website  |  my website   |   Thu Nov 17, 2016 @ 01:51PM

Visit us for the best tech info

56. best windows 10 laptop under 20000   |  my website   |   Wed Nov 23, 2016 @ 01:06AM

best windows 10 laptop under 20000
http://windows10all.com

57. vivavideodownload  |  my website   |   Wed Nov 23, 2016 @ 05:17AM

good Optimize some languages translation and UI display problems your private video recording reviews. In this technology nice.

59. Chaudhry Moonis Elahi  |  my website   |   Wed Dec 07, 2016 @ 02:58AM

<a href=http://www.awaztoday.pk/profile_Moonis-Elahi_91.aspx> Chaudhry Moonis Elahi</a> is a True Leader for the nation. He inspires me and I must say that I haven't seen any politician
like him. He never insults opposition in an uneducated and demoralizing manner like Abid Sher Ali and
Rana Sanaullah. PMLN and PPP should be in the gutters now.

60. Mike Hussey  |  my website   |   Thu Dec 08, 2016 @ 03:36AM

Hi, you are providing very useful information. Keep on doing such kind of research. Appraising work was done by you, you can also visit my blog to Clash Royale Mod Apk.
http://www.apkxlmod.com/clash-royale-mod-apk/

61. Nisha Bhatta  |  my website   |   Fri Dec 09, 2016 @ 05:20AM

Good to be here and to gather this marvelous information which I need to know more. Thanks

62. cbse results 2017  |  my website   |   Mon Dec 12, 2016 @ 11:39AM

check your results <a href="http://cbseresults-co.in/10th-result/"> cbse 10th results</a>

63. cbse results 2017  |  my website   |   Mon Dec 12, 2016 @ 11:41AM

check your results <a href="http://cbseresults-co.in/10th-result/"> cbse 10th results </a>

64. cbse results 2017  |  my website   |   Mon Dec 12, 2016 @ 11:44AM

check cbse 2017 results

65. Paul   |   Wed Dec 14, 2016 @ 04:59AM

this was such a beautiful article i can keep on reading it http://www.sparrowsurf.com/2016/12/cheap-gaming-chairs-for-pc-under-100.html

67. Shane Watson   |   Fri Dec 16, 2016 @ 08:00AM

This article is really awesome and I like your Blog very much. Keep on doing such kind of hard work.
http://tubepc.com/

68. rohit   |   Sat Dec 17, 2016 @ 05:13AM

showbox app is one of the immense applications for watching any of your favorite movies and shows for cost free. showbox app can also be installed on other devices with the help of these guides http://www.goodervideo.com/

69. Jessi   |   Tue Dec 20, 2016 @ 01:55AM

Great You could view totally free on the internet video streams anywhere. https://imobdrodownload.com using the Bluestack emulator. Allow's start with Fine.

70. Mobdro for pc  |  my website   |   Tue Dec 20, 2016 @ 01:57AM

Great You could view totally free on the internet video streams anywhere. using the Bluestack emulator. Allow's start with Fine.

71. facebook  |  my website   |   Thu Dec 29, 2016 @ 10:59PM
72. MUDE MURALI NAIK  |  my website   |   Sat Jan 07, 2017 @ 05:38AM

thanks for article

74. sp flash tools download  |  my website   |   Fri Jan 13, 2017 @ 06:39AM

http://www.spflashtools.org click here and get the best tool ever for android and windows

75. plastic surgery   |  my website   |   Sat Jan 14, 2017 @ 05:24AM

look out for most of the celebrities of the world with plastic surgery before and after effects happen to them.
http://awfulsurgery.com

76. Best WhatsApp Status  |  my website   |   Tue Jan 17, 2017 @ 02:13AM

Thanks for such post.For Best WhatsApp Status just visit the link.

77. ramesh   |   Mon Jan 23, 2017 @ 01:13AM

bigo live download app and download for pc
http://ibigolivepc.com/

78. sofiya G  |  my website   |   Tue Jan 31, 2017 @ 12:32AM

Check Karnataka 2nd PUC Result publish and exams conduct by KSEEB Here at PUC Result

79. sofiya G  |  my website   |   Tue Jan 31, 2017 @ 12:33AM

Check Karnataka 2nd PUC Result publish and exams conduct by KSEEB Here at PUC Result

80. jasonclarke   |   Fri Feb 03, 2017 @ 12:55AM
81. lucky patcher apk  |  my website   |   Fri Feb 03, 2017 @ 01:10AM
82. jack  |  my website   |   Fri Feb 03, 2017 @ 04:14AM

nice post admin

83. zapyaforapp  |  my website   |   Fri Feb 03, 2017 @ 04:15AM

great file sharing app called zapya .
http://www.zapyaforpcfreedownload.com/

84. zapyaforapp  |  my website   |   Fri Feb 03, 2017 @ 04:16AM

GREAT FILE SHARING APP CALLED ZAPYA FOR PC

85. key   |   Mon Feb 06, 2017 @ 01:20AM

good or mobile data so you can begin streaming https://cinemaboxapkz.com in order to help you to download and install best.

86. jio cinema for pc  |  my website   |   Thu Feb 09, 2017 @ 03:46AM

thanks for your sharing. I love it
http://www.jiotvapp.com

87. jio cinema for pc  |  my website   |   Thu Feb 09, 2017 @ 03:46AM

thanks for your sharing

88. sunil reddy   |   Sun Feb 12, 2017 @ 01:34AM

http://aadharcarduidaistatus.in/aadhar-card-status-online/
http://aadharcarduidaistatus.in/download-aadhar-card-without-otp/

aadhar card status enquiry phone number
aadhar card update status
aadhar card status by name
aadhar card correction
aadhar card application
aadhar card check
aadhar card address change

89. Smadav 2018 Free Download  |  my website   |   Tue Feb 14, 2017 @ 04:23PM

Gread dude

91. happy birthday in tamil  |  my website   |   Mon Feb 27, 2017 @ 03:50AM
92. Playstore optimization  |  my website   |   Thu Mar 02, 2017 @ 01:05AM

Definitely our brand isn't what we say its actually the audience who get to decide our brand value.Thanks for sharing such amazing post.
http://socialnomics.net/2017/03/01/business-apps-and-tools-to-boost-productivity-of-your-startup/

93. bigo live for pc  |  my website   |   Mon Mar 06, 2017 @ 02:38AM

Bigo live is a division under Bigo app wherein people broadcast various things like messages, videos, songs, cooking skills, and tutorials.
https://bigoliveapp.org

94. soft authorities  |  my website   |   Mon Mar 06, 2017 @ 03:55AM

thanks for the article, its very help me.

95. soft authorities  |  my website   |   Mon Mar 06, 2017 @ 04:10AM

thanks for the article !!

96. sastipro  |  my website   |   Fri Mar 10, 2017 @ 06:00AM

DHA | Bahria Town Lahore Karachi Islamabad | Sasti Property
Sasti Property Provide Real Estate Services Land House Plot for Sale or Rent in DHA Lahore DHA Karachi DHA Islamabad DHA Multan DHA Peshawar and Bahria Town Lahore Bahria Town Karachi Bahria Town Islamabad
http://www.sastipro.pk

97. hoxtonsms  |  my website   |   Fri Mar 10, 2017 @ 06:02AM

Send Online Free Branded Sms with Android App in Pakistan | Hoxton Sms
HOXTON Sms is best online sms sender website in Pakistan You can Send Bulk Free Branded Sms from website Android App and messenger with cheapest sms package
http://www.hoxtonsms.com

98. sastipro  |  my website   |   Tue Mar 14, 2017 @ 03:26AM

DHA Karachi | Sasti Property
DHA Karachi Provide Real Estate Services. You Can Buy Land Plot for Sale in DHA Karachi, Home House Flat and Bungalow also for sale and rent in DHA Karachi. It’s a Beautiful and secures investment for future in DHA Karachi.
http://www.sastipro.pk

99. Synrix  |  my website   |   Wed Mar 15, 2017 @ 12:27AM

Thanks. This helped. For news/info on tech: http://www.neotryx.com

100. OGYoutube Apk Download  |  my website   |   Thu Mar 23, 2017 @ 05:29AM

Download Latest Version of the Video Download :- CLick here and get:-

https://iandroidapkdownload.blogspot.com

powered by Doodlekit™ Free Website Builder