Savvy Toolkit - 101 Landing Page Optimization Tips

Savvy Toolkit - 101 Landing Page Optimization Tips
Heather Rubesch - Tue Jan 24, 2012 @ 08:47AM
Comments: 29

unbounce-logo-twitter-256_reasonably_small.pngI was doing research recently for an article on the importance of custom Landing Pages for small businesses.  In reading lots of supporting background material I ran across this article:

101 Landing Page Optimization Tips by @oligardner at @unbounce

So much more than just a list is actually the 101 tips broken down into 14 category specific chapters!  I read through and took notes adapting my comments to my original small business audience but I also thought there was a lot in here that the Savvy B2B audience could walk away with.

Landing pages are afterall often the customers first touch with your organization.  Don't you owe them more time and effort than any other aspect of your site?

Check out this article / ebook!  I promise you will know more than you did before about Landing Pages!

 

Comments: 29

Comments

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Great tips. It drives me nuts when companies link to an arbitrary page or if their homepage is difficult to navigate, making it hard to find the information I’m looking for.

2. website design  |  my website   |   Fri Dec 28, 2012 @ 01:48AM

I agree with all your input. In addition,Limit the number of links you put on your landing page – even try removing all the links leaving only the registration form. If you have multiple links on a landing page you risk taking a person off the landing page and losing them.

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