Early January can be a frustrating time waiting for the corporate gurus to decide what the 2012 priorities are and what we will spend our time on this year. I too have been interested in a number of "trends" blog posts recently. I have tried to pull out a few that I think Savvy readers will be particularly interested and will hopefully make you smarters around the watercooler should one of those corporate gurus ask your opinion!
Silverpop produced a list of their Top 5 Most Popular slideshares of 2011. One of the included was 7 Trends to Watch in 2012. I also highly recommend Getting Personal: Humanising Content to Connect with Customers. It rolls directly into another 2012 trend I wanted to share.
Jon McTigue recent post on Leveraging B2B Marketing Trends in 2012 included some really interesting behavior shifts that those of us who contribute to Savvy have been sounding the alarm on for the past 3 years.
As ou can see Blogs, White Papers, eBooks, Case Studies (video and print) are all content strategies that are on the rise and no doubt when your corporate planning gurus get ready to hand down your budget and priorities for 2012 these are areas where you will get considerable increased funding and attention.
In fact if you participated in the Demand Generation Summit last week and heard Mike Volpe, Hubspot's CMO talk about Creating an Inbound Marketing Machine (embedded below) he asserted that content pieces like white papers, blog content and subscribers and ebooks are as tangible business assets for the B2B organization as a machine in a factory would be. Created and marketed properly they have revenue and not cost associated with them. How is that for a trendy mind shift. Content is revenue producing!
Need some other innovative ideas to map out your plan for 2012. Here are a few upcoming webinars that sound interesting that you might want to give a listen to: