Savvy Speaks: New Year's Resolutions for Marketers!

Savvy Speaks: New Year's Resolutions for Marketers!
Savvy Sisters - Wed Jan 11, 2012 @ 09:34AM
Comments: 10

A New Year is a new opportunity to rev up your business. After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you!


Stepping Out and Stepping Up

In 2012 I'll be bringing more of myself to my business. I'll be focusing on my unique strengths - defining them, polishing them, and letting them shine. I will be approaching the work I do in marketing as part of a larger, more holistic adventure - one that weaves work and play, business and life into a single, colorful tapestry.  


Carpe Annum!

This year I resolved not to take on any projects that I don't find challenging and/or interesting, and to only work with clients I really enjoy working with. The reason I got into this line of work was so I could shape my own career destiny - and life is too short to spend on unrewarding work!



Sharpening the Saw

The last few years I have been so focused on delivering for clients I have neglected my own professional development.  I am looking forward to attending some webinars, reading some books, engaging on Twitter with people whose ideas and voices I admire but that there is so specific "business" reason to engage with.

I also signed on to be a monthly guest columnist for the Doodlekit (the Savvy blogs Content Management System provider) to provide social media advice to small businesses.  Since I primarily work B2B it is stretching me out of my comfort zone.


Getting organized

The last coiple of years, I have been moving very quickly. I've learned a tremendous amount, but I need to step back and get organized. I am going to be out of the office on maternity leave for a few months, so I want to take that time to refine my systems so I can be more disciplined and focused when I return to work. 


Walking the Walk

I'm continually advising my clients on best practices for content marketing. That includes developing a variety of content to address prospects' concerns -- and keeping it fresh. This year I'm determined to produce new, timely materials that educate my prospects.


What are your New Year's resolutions?

How do you keep yourself on track to keep them?

Tags: Savvy Speaks
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