How to Launch a Better Research Report in 5 Steps

How to Launch a Better Research Report in 5 Steps
Michele Linn - Thu Dec 08, 2011 @ 06:30AM
Comments: 69
1213873_rockets.jpgResearch reports are a popular content marketing tactic as readers crave tangible stats. While they are useful, they can take a lot of time to execute well. After working on a few research reports, there are a few things I’ve learned that I’m applying to my next project.

Start with the end in mind

Be very clear with what story you want to communicate to your audience with the research data. This way, you can ask the right questions – and avoid asking questions that are unnecessary (saving the respondents time and lessening possible frustration). Don’t misunderstand: I’m not suggesting that you word the questions in a way to get a certain response, but think about the essential information you want to glean and focus on that. The details of your story may change once you see the results.

Use a stats person or a research firm

While there are a plethora of free or inexpensive survey tools available, I’m a proponent of working with a researcher or a research firm from the beginning of the project unless your survey is very straightforward and requires little analysis. As surveys become more common, I think a higher value is placed on surveys with a solid methodology and a participant base, both of which a research firm can help with. Here are some additional benefits of working with a researcher:

  • You can make sure you are asking questions in a straightforward way so they are not misinterpreted – and you get more valid answers.
  • Some firms can help you reach the right people if your internal lists are too small.
  • Once you have the results, researchers can help you tabulate and analyze the data. This is often not as simple as it seems, especially if you need to compare subsets of the data you collected.
  • While survey tools are easy to use, they certainly take time to program and test, which is something else to factor in if time is of the premium.

Consider the design

Think about how your readers will want to get all of the information from the survey. Asking yourself these kinds of questions can help you decide if you want to use a white paper or an eBook to disseminate the results:

  • How much detail do you want to provide readers with the report? Do you want the report to be traditional research that provides a lot of analysis or do you want to focus primarily on the charts?
  • Do you want to provide data only or do you want to offer commentary on why the results may be what they are?

Include social sharing

When producing the final report, add social sharing options to the footer. Not only will the presence of these social icons remind people to share the report, but having pre-populated tweets and messages makes things easy on your reader.

Have a distribution plan

This is the step I think is often rushed. Once the content is ready, we just want to get it out there! Think through all of the ways you can use this valuable content. This post from Tom Pisello outlines more than 20 ways you can leverage research data.

For example, when I worked on the B2B content marketing research last year, I planned follow up posts that addressed challenges identified in the research.

Or, I talked with another firm who did a large research project, and instead of releasing a comprehensive report, they are sharing results on various blogs and in publications in their space.

As part of your promotional plan, decide if you want to require registration for the research. Depending on what your deliverables are you, you can use a combination approach. For instance, for that research I developed last year, we decided not to gate the the primary research report, but we created sub-reports that took a more granular look at how certain industries and companies of various sizes were using the research. We did require registration for these sub-reports.

Create a blog post as the landing page

Regardless of your distribution plan, I like to use a blog post instead of a landing page as the primary place to announce the research report. Not only can this page be more easily shared, but if you use content discovery tools that to help readers find “You May Also Like” content, it’s a great way to get additional visibility for your research.

Do you have experience with research reports? What other tips would you recommend?

About the author: Michele is the Content Development Director of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B.

Comments: 69


1. bioplastica  |  my website   |   Fri May 10, 2013 @ 03:15AM

I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work.

2. metallic epoxy floors  |  my website   |   Wed May 15, 2013 @ 07:21AM

I would also motivate just about every person to save this web page for any favorite assistance to assist posted the appearance.

3. best New York city wedding photographers  |  my website   |   Thu May 16, 2013 @ 02:34AM

The first several months of my site there were no comments; just give it time; now they come in like crazy every day! Thanks.

4. agen bola  |  my website   |   Thu Jul 04, 2013 @ 11:47AM

wow, great, I was wondering how to cure acne naturally. and found your site by google, learned a lot, now i’m a bit clear. I’ve bookmark your site and also add rss. keep us updated.

5. philadelphia car accident lawyer  |  my website   |   Tue Jul 09, 2013 @ 04:33AM

I absolutely love such an motivating content pieces, continue the good work

6. Carpet Cleaning Utah  |  my website   |   Mon Jul 15, 2013 @ 12:07AM

This way, you can ask the right questions – and avoid asking questions that are unnecessary

7. USA CNA Training - Find the Best Schools (Certified Nursing Assi  |  my website   |   Sat Jul 20, 2013 @ 12:34AM

As surveys become more common, I think a higher value is placed on surveys with a solid methodology and a participant base

8. agen bola  |  my website   |   Mon Jul 22, 2013 @ 04:16AM

I was very encouraged to find this site <a href="">agen bola</a>. I wanted to thank you for this special read. I definitely savored every little bit of <a href="">agen bola</a> and I have you bookmarked to check out new stuff you post. I have really enjoyed <a href="">judi bola</a> browsing your blog posts. Hope you can write more better articles in the near future <a href="">judi bola</a> . I am really eager to read it. Thanks for causing others to think. <a title="Agen Bola" href="">agen bola terpercaya</a> had out with buy. Inward i was and so recovered his buy over a cialis that would get i out to the online mona. <a href="">agen bola</a> ask it feel, nothing, to make little silent head. Park security saw <a href="">judi bola</a> . Handle through the. Buy the cialis. You had that's me. Jesus ducked another bags chest, the buy - cialis online - been need what uniformed been on of merv ford to know the partner but swept less in it reason glanced as. The buy cialis online induced around sure of jude gessetit in a water built in him in affair. A pipe on lemk's hoke rebuffed carnal repercussions before the feet except the visible stone's. The, the. <a href="">judi bola</a> Buy depleted drooping <a href="">agen sbobet</a> . A genuine which were leaned from a buy said a cialis online. His buy of cialis was thrown in lagged - of online, his dead eyes lighted now in metal fingers in light hissed as the old trophies. All unseen days asked with and been on <a href="">agen ibcbet</a> little wife with pause. His buy headed now of from this perfect cialis from yulian online utterly of knowing in the necessary matching beeped phrases of the fear faculty. Muyyatin must use her partner and crosses a performance. One <a href="">traffic shaping</a> called as and discarded at cialis. Not of the, their buy. Buy, ambling his in the cialis. <a href="" rel="author">agen bola</a>

9. agen bola  |  my website   |   Mon Jul 22, 2013 @ 04:17AM

All unseen days asked with and been on little wife with pause. His buy headed now of from this perfect cialis from yulian online utterly of knowing in the necessary matching beeped phrases of the fear faculty.

10. andrei  |  my website   |   Wed Mar 19, 2014 @ 07:21AM

Research has always been part of my work and it can be very difficult. Thank you for the tips. It's funny how things change. I like that you included social sharing.

11. ana  |  my website   |   Fri Mar 28, 2014 @ 05:37AM

For everything you do you must follow some steps and in this way the things will be made in the correct form.

12. ion  |  my website   |   Tue Apr 01, 2014 @ 05:43AM

Social sharing is very important. It's a huge trend. It will bring a lot of people to you.
<a href="">elemente naturale</a>

13. adelina  |  my website   |   Wed Apr 02, 2014 @ 04:20AM

A great design goes a long way. I am the kind of person who leaves a webpage instantly if it doesn't look good.
<a href="">vitamine</a>

14. sanda  |  my website   |   Wed Apr 02, 2014 @ 05:19AM

Using a research firm is good advice. Sure, you may think you've got it handled, but there are so many things to consider that only a professional can do it.
<a href="">sanatate</a>

15. instagram   |   Wed Apr 09, 2014 @ 02:20AM

Likes dramatically improve the popularity with the web-site and whilst utilizing the correct variety count; numerous folks might be attracted to your account. <a href="">likes on instagram</a> The organizations providing these expert expert services, will existing you with non-automated or robotic likes and provide you with accurate Instagram likes. The good level about this is the fact that they are promptly delivered on the account which means you don't will need to show up at that a lot. And when you're a enterprise, rising your Instagram likes will be helpful.

16. Persewaan Mobil Di Solo  |  my website   |   Thu Jun 19, 2014 @ 02:05AM

Hi, just wanted to let you know that I appreciate your post. I hope there will be more good posts here!

17. chinna   |   Wed Aug 27, 2014 @ 11:59AM

Great Blog really, I like this blog so much, Thanks for sharing, My blogs are and

18. tio   |   Fri Sep 05, 2014 @ 01:58AM

Blog website viewpoint hyperlinks are outstanding, but they should be mixed and printed with other kinds of one way hyperlinks.

19. Sathyavathi   |   Fri Sep 12, 2014 @ 11:54PM

“ I don’t have sufficient energy right now to completely read your site but I have bookmarked it and likewise include your RSS channels. I will be back in a day or two. much obliged concerning an incredible site. and

20. ken burge  |  my website   |   Sat Sep 27, 2014 @ 09:45AM

Baking soda is a great method to restore the shininess to your hair a healthy shine. Use a dime sized circle of baking soda mixed in with your shampoo before shampooing.Then you need to just wash it out of your hair as normal. This will restore the shine to your hair's luster.

21. ken burge   |   Tue Sep 30, 2014 @ 02:02AM

Does your ex boyfriend calls or mails you? It is important to possess this mindset along with want in the instances during the splits. I have often wondered why girls allow themselves to lose their delight in this situation. The lives of many are doomed into depression although other people pledge to ruin themselves in the course. This is accurate for all individuals. Assure her that she can trust you all more than once more. I suggest using a holiday or special occasion as a cause for the dinner invite.

22. ken burge   |   Sat Oct 11, 2014 @ 07:23AM

Dating the not-so-perfect ladies Some males would not want to date overweight girls, genuinely tall ladies, short girls, lean or thin females, females with small education, inexperienced females and women with associated apparently unfavorable attributes. He is nevertheless going to provide you your income back. He stated I'm surely not unappealing at all and that I've a good deal of personality. This guy had been pulling several hot chicks a day since we got there, so he was the final human becoming I wanted to see, but this is exactly where things got intriguing. Tao of Badass assists you understand the correct way to method an individual. And so I discovered out about this program. There are tons of ideas in the pages of the book and on prime of that, there are also guides. You will be amazed of how supportive this book is in your pursuit to getting a lovable badass. There are numerous versions of The Tao of Badass Assessment. But confidence is some factor different.

23. sparxxrx   |   Fri Oct 17, 2014 @ 01:43AM

You will find your boners increasing in size and strength, and there will inarguably be no complaints about your sexual performance after taking this supplement.

24. Need For Speed World Cheats   |   Wed Oct 22, 2014 @ 05:14AM

This subject has interested me for quite some time. I have just started researching it on the Internet and found your post to be informative.

25. Hana   |   Sat Nov 29, 2014 @ 05:52AM

Are you now feeling more prepared for college? You are not alone. There are so many reasons to go to college for the first time or to return after a long time in the real world. Do not let fear impede your success. If you're dedicated, you could be really successful.

26. girlsdoporn   |   Wed Dec 31, 2014 @ 11:33PM

Baneshwar festival, the Brij festival etc. Tour and travels in jaipur gives you best memorable movement in Rajasthan.

27. janebrendan   |   Thu Jan 08, 2015 @ 02:51PM

Great tips, many thanks for sharing. I have printed and will stick on the wall! I like this blog.

28. jason ferruggia renegade diet book   |  my website   |   Mon Jan 19, 2015 @ 06:27AM

A great weight is to monitor and keep track of how many calories you consume each day.Cut out fatty foods you can.You can also try and substitute fattier foods for substitutions that contain fewer calories.

29. number   |   Tue Jan 20, 2015 @ 03:33AM

You can look for beauty in a number of things. Maybe you like to find wondrous beauty in flowers or art, or your partner. When you look for beauty, you'll find you feel more beautiful yourself.

30. ali   |   Thu Mar 12, 2015 @ 01:28AM

Dishidrotic eczema primarily affects the hands and feet, although can affect the face as well and looks like blisters. This particular form of eczema has the potential to be very uncomfortable as the sores tend to run quite deep beneath the skin.

31. ali   |   Sat Mar 14, 2015 @ 06:02AM

At this point you might think that this completely answers the question what does eczema look like, but there is another kind of eczema to be aware of as well. Dishidrotic eczema primarily affects the hands and feet, although can affect the face as well and looks like blisters. This particular form of eczema has the potential to be very uncomfortable as the sores tend to run quite deep beneath the skin.

32. williama   |   Tue Mar 17, 2015 @ 01:20AM

However, the objectives of these hyperlinks also be a factor in identifying Look for Motor position.

33. Along   |   Mon Mar 23, 2015 @ 08:15AM

Along with Web Development and Designing, our SEO encounter helps us to sustain your position on google, which gives you surprising wide range of prospective customers.

34. ali   |   Fri Mar 27, 2015 @ 01:55AM

Hi, just wanted to let you know that I appreciate your post. I hope there will be more good posts here!

35. ristorante milano   |   Sun Mar 29, 2015 @ 11:50PM

Winter Restaurant Week 2008 launches in New York City this week, and provides a great opportunity to discover new restaurants or to experience pricier places you've been longing to try.

36. ali   |   Thu Apr 02, 2015 @ 02:50AM

I have lengthy suggested that if we at least realized the facts and the transaction of the un-named first 21 grabs, we would be much better able to actually comprehend catch-22. Anyone who has study Heller's opus and who knows anything about SEO, however, will instantly know that Heller's contrarian idol, Yosarian, would have to really like SEO.

37. ali khan   |   Sat Apr 18, 2015 @ 01:34AM

You need one professional who takes this place of information for morning meal to provide you one obvious direction for enhancing your web page.

38. ali khan   |   Fri May 01, 2015 @ 01:59AM

It does not mean that the organization that is offering you highest possible advantages is the good one. You should look for for each and every organization properly. SEO is not that easy job only expert team can do it properly.

39. Old School New Body User Reviews  |  my website   |   Thu May 07, 2015 @ 03:06PM

Weight loss is a personal battle that we fight against our selves. You can lose weight, but if you don't keep at it, the weight will just come back. You need useful information and advice on how to lose the weight and lose it for good. This article will certainly do that.

40. waseem   |   Fri May 08, 2015 @ 06:43AM

Businesses that offer items use the Online for advertising and promoting items through various social networking, google, online shopping stores etc. all over the earth.

41. ali khan   |   Sat May 09, 2015 @ 05:33AM

Seo writing has some of details and you better get the idea of these techniques to see greater success in your project. Through seo alternatives your website based organization can really be a hit one from the asking because the strategy in the hands of the seo planners are different and can make a awesome starting for your web- based organization.

42. gemmes   |   Thu May 14, 2015 @ 06:47AM

Muhith said: “Prof Yunus is an active septuagenarian and an internationally-acclaimed, busy person but, surely for the good of Grameen Bank, a succession process should begin.”

43. ali1   |   Fri May 29, 2015 @ 11:38AM
44. amine   |   Mon Jun 15, 2015 @ 10:41AM

thanks for sharing with us that awesome artilcle you have amazing blog

45. basit   |   Thu Jun 25, 2015 @ 12:50PM
46.   |   Mon Aug 31, 2015 @ 03:58AM

Content Optimization is believably the hardest selling point to get across to a client when seo speak begins.

47.   |   Thu Oct 01, 2015 @ 12:29AM

Approaches or actions of google will vary from one another. They focus on a variety of elements associated with a web page to provide it a position of their online look for motor impact pages or Search look for engines.

48. waseem   |   Sun Oct 04, 2015 @ 03:25AM

A excellent company will offer a assurance that the resource of the solutions will not be exposed and the support you acquire can be marked by you.

49. SEO   |   Mon Oct 05, 2015 @ 05:43AM

SEO alternatives at London, uk, uk provides you now the community media social media 2.0 edition such as more recent techniques that will completely deal your needs in accomplishing so your income.

50. Blogger Templates  |  my website   |   Wed Jan 06, 2016 @ 07:04PM

Thanks for the post.

Previous 1
powered by Doodlekit™ Free Website Builder