Welcome to December! I don't know about where you live, but it seems like winter happened all of the sudden. Nothing sounds better than cozying up at home with a hot beverage (and, if you celebrate Christams, hanging out by a lit tree).
If you are looking for some great reading material, look no further than these posts below. Enjoy the weekend!
Shelly's real life example of how she was treated as a customer serves a fantastic case study for how even on the way out the door customers should be treated with respect. (Especially when they have 40K Twitter followers)
Is Your Content Ready to Mobilize? by George Stenitzer @riverwordguy
George provides some compelling statistics about how much more content tablet users consume than mobile phone users. We need to start tuning our content for executive users and their tablet addiction!
Natural Evolution of a Web Community (& how to beat it) – by @lisabarone
Are you trying to get your online community off the ground? Follow these smart tips from Lisa Barone to keep your momentum going.
Redefining Gratification for B2B Marketers – by @ardath421
Struggling to measure content marketing success? Ardath Albee shares of metrics you can use to incrementally see your progress.
Must-See Content Marketing Examples from 2011 – via @junta42
I had fun editing this post where the Content Marketing Institute contributors share their favorite content marketing examples from the year. Lots of inspiration!