Savvy Speaks: Getting up to Speed - FAST

Savvy Speaks: Getting up to Speed - FAST
Savvy Sisters - Wed Jan 04, 2012 @ 03:49AM
Comments: 38

If you work as a freelance professional of any sort, sooner or later a client will ask you to work on a project where you have had little to no experience in the subject matter. Savvy professionals have methods they use to hit the ground running and get up to speed fast. This week, the Savvy Sisters share their best tips.

 

Stephanie

Immerse Yourself

Ask your client to provide a few key pieces that will help you get your head around the topic and the theme they want to tackle. Supplement that with your own research on the topic. Scour the Internet for blog posts, analyst reports, articles, conference videos, press releases, etc. covering the topic. Keep an eye out for perspectives that support your client's position as well as those that present an opposing point of view. When it comes to executing the project, you may find it valuable to reference those in agreement while addressing opposing POVs. These nuggets can also serve as talking points in your interviews with subject matter experts.

Jamie

Responsible Recon 

Tip #1: If you're taking on a project about an unfamiliar topic, make sure you include research and "immersion" time in your project budget. You can eat up a LOT of hours digging through reference documents, reading collateral, and running web searches. Include this time in your estimate.

Tip #2: Get really clear with the client about who is providing what research and reference materials. As noted in Tip #1, the time you need to spend can mount pretty quickly, but it will vary greatly depending on whether the client is sourcing all the materials and handing them to you, sourcing and annotating/summarizing them, or just leaving you to your own devices. Make sure you know which scenario is in play.

Tip #3: Read, take notes, and ask questions. Read everything you can get your hands on (intenal materials, competitor materials, news stories, etc). Make notes as you go along so you can find specific passages and facts later on. Ask as many questions as you need to. Remember, you're being hired for your stratetic and/or writing skills, not your knowledge about the topic. Asking questions won't make you look stupid.  

Kate

Ask the right questions

I have a list of questions I ask every client when we kick off a new project. Of course I tweak it based on the project, but in general I get really nosy about the three C's: Core offering, Customers, and the Competition. Then, whether or not I know anything about the topic going in, I ask questions like a curious two-year-old until I get to the heart of why their solution matters to customers.

Heather

Pretend you are buying

When I begin a new project I try to put myself in their buyers shoes.  When I find out who their current customers are and what their buying decisions were then you can begin to understand what matters to decision makers.  I find talking to field sales reps about the actual objections they get, RFP questions, etc allows us to anticipate some of those issues and make sure the web copy, white paper, addresses them in advance.

I also agree with Kate's mention of surveying the competition.  Particularly if your customer is not the industry leader.  Don't look to the competition to copy but instead to differentiate.  Zig when they Zag!

Wendy 

Sometimes not knowing the subject gives you the edge

Sometimes my best assignments have been those of which I didn't have a clue about the subject matter. That puts me in the wonderful position of being a new user. I just keep asking questions until I can completely understand. If I can figure out what is going on, then I can write about it in such a way that my audience will be able to understand the topic and follow directions. 

Also like Jamie noted, it's important to leave enough time for research. Books, magazines, internet searches, and interviews, it's all an important part of the job when trying to get up to speed. 

 

Have you ever accepted a job outside of your comfort zone?

How do YOU get up to speed quickly?

Comments: 38

Comments

1. mijnMedi   |   Thu Mar 03, 2016 @ 06:43AM

Pretending you are buying is a really great tip. Never thought of that.
Asking the right questions is not always simple if you don't know what to ask.
- http://www.mijnmedi.be mijnMedi

2. Anonymous   |   Fri Sep 16, 2016 @ 12:03PM

However you may heard this type of android apps on media market, even though ShowBox app has got it’s own brand name in technical market and entertain people at most within their devices. http://newshowbox.com/

3. Jack Flynn   |   Thu Jun 08, 2017 @ 06:09AM

Very informative content on getting up to the maximum speed possible. Possibly you might be interested in checking the latest version of TutuApp: https://tutu-app.com/download/

4. Diwali wishes  |  my website   |   Tue Sep 19, 2017 @ 08:51AM

Diwali 2017 is one of the best ever celebration for Indian's. Send Diwali 2017 Wishes to greet your closest one by copying wishes from http://www.happydiwali2016bestwishes.in/2016/09/happy-diwali-wishes-2016-diwali-wishes.html

5. elish   |   Sat Oct 14, 2017 @ 01:19AM

This snow blower is not on any individual's top 10 lists https://homefrik.com/best-snow-blower-reviews Consequently, we placed the utmost treatment as well as neutrality

6. diwali greetings  |  my website   |   Sat Oct 14, 2017 @ 01:34AM

download latest diwali wishes and greetings from here

7. Sumit Yadav   |   Sat Oct 14, 2017 @ 01:40AM

Dell Customer care Number provide the support to their user if anyone is having some problem then he or she can share your problems here.
https://canonsupport.site123.me/

8. avg support   |   Sat Oct 14, 2017 @ 04:53AM

if you face any problem so visit this site.
http://yahooonlinesupportnumber.snack.ws/

9. Dell Support  |  my website   |   Sat Oct 14, 2017 @ 06:23AM

There are some highly useful products of Cisco that include Router, Networking software, Servers-Unified computing, wireless products among diversity of products.

10. Joseph  |  my website   |   Mon Oct 16, 2017 @ 12:28AM

The post is very useful. Thanks for the post. Keep sharing.

11. MS Office Support   |   Mon Oct 16, 2017 @ 05:56AM
12. Dell Tech Support  |  my website   |   Mon Oct 16, 2017 @ 06:41AM

Dell Customer care Number provide the support to their user if any one is having some problem then he or she can share your problems here.
http://canonsupport.postbit.com/how-to-fix-the-top-most-common-dell-laptops-issues.html
<a href="http://canonsupport.postbit.com/how-to-fix-the-top-most-common-dell-laptops-issues.html">Dell Tech Support</a>

13. lenovo tech support  |  my website   |   Mon Oct 16, 2017 @ 07:21AM

YOU CAN VISIT OUR SITE TO GET THE TECHNICAL SUPPORT RELATED TO THE LENOVO.
http://wallinside.com/post-59789717--why-and-which-antivirus-.html

14. Epson TechSupport Number  |  my website   |   Tue Oct 17, 2017 @ 12:16AM

nice post

15. Microsoft Office   |   Tue Oct 17, 2017 @ 01:18AM
16. Dell Customer Care  |  my website   |   Tue Oct 17, 2017 @ 01:21AM

I like the above shared article very as it is very important to us. Thanks for sharing this article with us, keep updating us.

17. Acer Support  |  my website   |   Tue Oct 17, 2017 @ 02:20AM

Nice post.we provide <a href="http://acersupport.withtank.com/">Acer Support</a> services .so if you have any issues regarding your Acer gadget contact us.

18. softshippo  |  my website   |   Wed Oct 18, 2017 @ 01:21AM

Great post, I believe people should learn a lot from this site its rattling user genial. So much superb info on here https://softshippo.com/

19. Edu Updates  |  my website   |   Wed Oct 18, 2017 @ 02:21AM

Wow such a nice topic discussed in this article. Thanks for sharing tips. Here is direct link for CBSE UGC NET Admit Card 2017 https://jobremind.com/cbse-ugc-net-admit-card-2017-national-eligibility-test-january-hall-ticket-jrf-call-letter-cbsenet-nic-in/

20. jordan marry   |   Tue Oct 24, 2017 @ 12:54AM

The above shared article is really very good, it helped me a lot. Thanks for sharing.
https://canonsupport.puzl.com/dell-support

21. lenovo tech support   |   Tue Oct 24, 2017 @ 04:54AM
22. cicso support number  |  my website   |   Tue Oct 24, 2017 @ 06:43AM

locate in Arizona, Nevada, Texas, Virginia, Washington D.C. and four offices in California. All of them can be contacted for support regarding any product of Intuit.

23. bitdefender customer support  |  my website   |   Wed Oct 25, 2017 @ 12:32AM

Amazing post.Thanks for sharing among us.

25. AOL Tech Support  |  my website   |   Sat Oct 28, 2017 @ 02:48AM

Awesome post, keep it up! <a href="http://customersupportnumber.sitey.me/"> AOL Tech Support</a>

26. AOL Tech Support  |  my website   |   Sat Oct 28, 2017 @ 02:49AM
27. Windows tech support  |  my website   |   Mon Oct 30, 2017 @ 03:57AM
28. lenovo tech support  |  my website   |   Tue Oct 31, 2017 @ 01:20AM
29. Yahoo Customer Care  |  my website   |   Wed Nov 01, 2017 @ 05:26AM

GREAT

30. tp-link router support number  |  my website   |   Wed Nov 01, 2017 @ 05:30AM

very informative post.
http://routersupport.beep.com/

31. Steve   |   Thu Nov 02, 2017 @ 02:13AM
32. chrome tech support  |  my website   |   Thu Nov 02, 2017 @ 02:41AM

thanks for sharing.

33. Norton Phone Number  |  my website   |   Thu Nov 02, 2017 @ 04:48AM

Keep sharing post like this.

34. cisco router tech support  |  my website   |   Fri Nov 03, 2017 @ 06:06AM
35. outlook support  |  my website   |   Fri Nov 03, 2017 @ 06:46AM

<a href="https://customersupport.puzl.com/outlook-errors">Outlook Support Number </a> Thanks for sharing

36. roger   |   Wed Nov 08, 2017 @ 04:26AM

Whether you're seeking the most effective ranked countertop water filter. https://waterpeek.com Others showcase a large countertop water filter dispenser.

37. hookup apps   |  my website   |   Mon Nov 13, 2017 @ 03:16PM

nice post thanks for sharing.

38. norton customer support  |  my website   |   Wed Nov 15, 2017 @ 04:21AM

WOW THESE IDEAS ARE AWESOME.
https://nortoncustomerservice.net/

Post a Comment




powered by Doodlekit™ Free Website Builder