Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? You aren't alone. I met with a very tech savvy company recently and their CEO told me "everyone says we should have a blog but I am just not sure yet so we are holding off a while longer". Well Mr. CEO you are going to find today's toolkit in your inbox courtesy of me because if you don't want a blog then you have 55% less website visitors than your competitiors who do!
The folks at Hubspot have done it again! They have created another slideshow with great stats, graphs and charts that really punctuate what you have been trying to tell Scrooge for months. I suggest you randomly slip pages from this slide show into his desk drawers and padfolio over the next few weeks. It will be like being his Ghost of Lead Generation Past, Present and Future!
Some of my favorite stats to share are:
- In 2011 17% of the total marketing budget is spent on Social Media and the Company Blog. Up from 9% in 2009.
- Worldwide there are 34,000 Google Searches per second!
- 20% of monthly Google searches are for local businesses.
- Companies that blog have 434% more indexed pages and 97% more inbound links.