We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy! And point us to your faves of the week!
Marcus Sheridan brings us another a-ha moment with this post that is especially appropriate for B2B bloggers.
Thought-provoking, kick-in-the-pants post from Jayme Soulati. In her interview with Robert Rose of Big Blue Moose, she gets down and dirty about the real value (and price) of adhering to best practices all the time.
Email is still a workhorse of B2B (and any other) marketing. Here are some great tips on how to get the most out of your next campaign.
Gini pulls no punches with this look at how otherwise good companies royally screw up their social PR efforts. Don't make these mistakes!
Deliver a Psychic Pizza with B2B Marketing - by @ardath421
How can you not love this title? The advice from Ardath Albee is spot on as well.
5 Key Roles for Content Marketing Success in 2012 - by @juntajoe via @toprank
I would check out this post for a look at Joe Pulizzi's orange shoes, but even better, he lays out the key people who should be a part of your content marketing organization.
If You're B2B, What Day You Tweet Doesn't Matter - by @jaybaer
The title here says it all, but it's interesting "non-advice" as Jay Baer so aptly states.
Cutting the Complexity of Content Marketing by @jaymethomason via @junta42
Jayme Thomason of DizzyHQ offers 5 ways – and 2 terrific graphics – to help simplify the content marketing process.
New B2B lead generation calculus by @dmscott
Still grappling with whether or not to require registration in exchange for downloads? David Meerman Scott suggests a hybrid model.