Savvy Week in Review: October 28

Savvy Week in Review: October 28
Savvy Sisters - Fri Oct 28, 2011 @ 09:05AM
Comments: 3


We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy! And point us to your faves of the week!Savvy Week in Review

The Savvy Sister

10, 862 Comments Later, I Realize Blog Comments are NOT a Business Model by @TheSalesLion

Marcus Sheridan brings us another a-ha moment with this post that is especially appropriate for B2B bloggers. 

Six Ways to Challenge Best Practice Plus Measurement by @Soulati

Thought-provoking, kick-in-the-pants post from Jayme Soulati. In her interview with Robert Rose of Big Blue Moose, she gets down and dirty about the real value (and price) of adhering to best practices all the time.  

6 Tips for More Effective Email Campaigns by AshleyZ on @toprank

Email is still a workhorse of B2B (and any other) marketing. Here are some great tips on how to get the most out of your next campaign.

3 Examples of Social Media Gone Bad by @GiniDietrich on @SpinSucks

Gini pulls no punches with this look at how otherwise good companies royally screw up their social PR efforts. Don't make these mistakes! 

Deliver a Psychic Pizza with B2B Marketing - by @ardath421

How can you not love this title? The advice from Ardath Albee is spot on as well.

5 Key Roles for Content Marketing Success in 2012 - by @juntajoe via @toprank

I would check out this post for a look at Joe Pulizzi's orange shoes, but even better, he lays out the key people who should be a part of your content marketing organization.

If You're B2B, What Day You Tweet Doesn't Matter - by @jaybaer

The title here says it all, but it's interesting "non-advice" as Jay Baer so aptly states.

Cutting the Complexity of Content Marketing by @jaymethomason via @junta42

Jayme Thomason of DizzyHQ offers 5 ways – and 2 terrific graphics – to help simplify the content marketing process.

New B2B lead generation calculus by @dmscott

Still grappling with whether or not to require registration in exchange for downloads? David Meerman Scott suggests a hybrid model.

Comments: 3

Comments

1. Jayme Soulati  |  my website   |   Fri Oct 28, 2011 @ 10:36AM

Great company! Thanks for the acknowledgment in this roundup! Just a point of clarification, though, I reviewed what Robert Rose wrote about and didn't get the chance to interview him...yet!

2. Gini Dietrich  |  my website   |   Fri Oct 28, 2011 @ 04:24PM

Your timing is impeccable! I had a conversation yesterday with a client about whether or not to require registration for downloads. I missed David's blog post so THANK YOU for linking to it.

And thanks for the Spin Sucks inclusion!

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