Zoom! We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors . . . catching up on the blogosphere, of course!
Let us know if you have any other favorite picks this week. And happy Friday!
Who knew that adding a little aesthetic charm to your blog posts could have such a huge impact on page views? Go figure. People like pretty.
Solid advice on why it takes more than mere facts to win customers.
On a slightly personal note, loved this post by the inimitable Mark Morford. Bitingly funny, but serious enough to give one pause.
Thank you, Dianna, for writing this. We've been getting some odd pitches lately here at Savvy B2B and we wish some of those people had read this post.
Content Will Not Be King - by @wittlake
Eric Wittlake sparks a terrific discussion by putting forth his belief that content is now the norm, not a differentiator.
Are B2B Salespeople Thought Leaders? by @ardath421
Ardath Albee explains how marketers can help sales reps better connect and engage with prospects.
Managing Expectations in B2B Marketing by @dougkessler via @econsultancy
Doug Kessler of Velocity Partners argues that marketers can avoid alienating prospective customers by making it easy for them to find the content meant for them.
If you've got 33 minutes to spare, this video interview (taped at the Conversational Marketing Summit) with the CEO of one of the world's largest marketing agencies is worth it. Laura covers the trends her agency is seeing when it comes to engaging prospects.