Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all!
Enjoy our picks, feel free to add your own in the comments, and have a wonderful weekend (hopefully with some apple or pumpkin picking in it!).
How can you not love that headline? This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Good stuff to know, right?
This little manifesto comes complete with its own set of "thou's" and "shalt's." It's also full of sensible and often overlooked advice on how to make sure your email converts.
Jay does a little experiment with InboundWriter and gets some impressive bumps in search traffic for his blog.
This is such an important step in your branding - and one that often gets shuffled under the proverbial rug. Don't overlook the opportunity to stand for something.
Bob Apollo brings the salesperson's perspective to this topic -- and provides a template for building profiles (no registration required).
Lee Odden offers up a questionnaire that will help companies figure out their state of social media marketing readiness -- and plan accordingly.