Week in Review - Oct 14th

Week in Review - Oct 14th
Savvy Sisters @savvy_b2b - Fri Oct 14, 2011 @ 05:34AM
Comments: 4

Savvy Week in ReviewAnother week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! 

Enjoy our picks, feel free to add your own in the comments, and have a wonderful weekend (hopefully with some apple or pumpkin picking in it!). 

The Savvy Sister

Please. Stop Making Your Company Blog Suck. by @markwschaefer

How can you not love that headline? This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Good stuff to know, right?

10 Commandments of E-mail Copywriting by @HJsewell

This little manifesto comes complete with its own set of "thou's" and "shalt's." It's also full of sensible and often overlooked advice on how to make sure your email converts. 

The Science and Results of Real-Time Content Optimization by @jaybaer

Jay does a little experiment with InboundWriter and gets some impressive bumps in search traffic for his blog. 

Crafting a Memorable Brand Story by @lisabarone

This is such an important step in your branding - and one that often gets shuffled under the proverbial rug. Don't overlook the opportunity to stand for something.

Why Your Sales+Marketing Teams Must Agree on Ideal Prospect Profiles by @bobapollo

Bob Apollo brings the salesperson's perspective to this topic -- and provides a template for building profiles (no registration required).

15 Questions for Social Media Marketing and Measurement Success by @leeodden

Lee Odden offers up a questionnaire that will help companies figure out their state of social media marketing readiness -- and plan accordingly.

 

Comments: 4

Comments

1. Mark Schaefer  |  my website   |   Fri Oct 14, 2011 @ 09:37AM

Thanks for including me!

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4. Businessman   |   Thu Sep 11, 2014 @ 11:50PM

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