Lessons from the Field – Blogger Outreach

Lessons from the Field – Blogger Outreach
Heather Rubesch - Tue Oct 11, 2011 @ 12:55PM
Comments: 38

chicken6.jpgA few months ago I ran a post – Top Ten Rules of Blogging, that came out of my participation in the Social Media Panel at DemandCon.  I wanted to go back and do a deep dive on a couple of those rules which I got the most live questions and tweet about after the show.  Unfortunately summer hit with a vengeance and it fell off my radar.  Then last week the most in my face examples of one of the points I planned to make fell in my lap and pushed it back to the front of my mental “to do” pile.  So this is the first in my new series of real world examples of the Top Ten Rules of Blogging that I am calling Lessons from the Field.

The Scenario

I was tootling along my personal Twitter feed last week on Thursday evening when the following Tweet caught my eye



Dear @BrandlinkComm~ One of your VPs just sent me an email referring to me as "a fucking bitch."

6 Oct via web


I admire @TheBloggess for her edgy style and humor so I had to go to her blog and check out what was up.  The full post is here.  But in a nutshell the folks at @BrandlinkComm sent her a very poorly positioned spam email about a celebrity using a product they are promoting.  TheBloggess doesn’t blog about celebrities, she does humor mostly related to relationships, family, etc.  I would say she is most known for her blog about Beyonce the Chicken but having a 5 foot metal statue named Beyonce is as close as she gets to celebrity.

So TheBloggess in her own funky style replied bacik to @BrandlinkComm with her own template page that says “I don’t do celebrity blogging” but in her trademark humorous way.  The VP at @BrandlinkComm then made the unfortunate mistake of hitting “reply all” to his email where he decided to share his feelings about her and then the fun began.

The Mistake

The obvious mistake make by VP Jose at @BrandlinkComm might at first glance appear to be his poor use of “reply all” but really the mistake happened way before that.  The mistake worth paying attention to here is the fact that they spammed her in the first place.  @BrandlinkComm is not some rinky dink 2 person PR shop.  They are a full service media relations agency with offices in 5 major US cities so you would think that they would have the requisite research staff to figure out what a blogger blogs about before adding them to their distribution for products.

Unfortunately we get this all the time at Savvy as well.  We get countless requests per week to exchange blogroll links, unsolicited guest posts, trade show trinkets and trash promotions, people with odd products not targeted to our reader base that want to place banner ads, etc.  If they are really poorly worded or off base we as a group have a good chuckle about them.  Our all time favorite was a guy who submitted his homework assignment through our “Ask Savvy” question box and wanted us to do his research paper for him!

The Fix

#6 on the original Top Ten List said “Promote, Promote, Promote”.  I still believe that.  If you are a blogger, entrepreneur, book author, person with a new product you should be looking for all the free press and promotion you can get.  I am in no way opposed to what @BrandlinkComm did in practice but the smarmy way they went about it is what makes it a #FAIL.  Here is what they should have done:

  • Research – Find bloggers who run consistent quality blogs in the space you want to reach.  Watch those blogs and comment, re-tweet, engage with them for a bit to make sure they have the follower community you are hoping to reach.
  • Connect – Reach out to influential bloggers in your space based on your research.  Introduce yourself and connect on something you have seen them write or promote.
  • Be respectful – Realize that successful bloggers get HUNDREDS of requests per week.  Sometimes they can get to yours and other times they can’t.  Particularly if you are looking for a book or product review you are going to have to give the blogger a bit of time to read, use the product.  Most of us take our reviews and analysis seriously and don’t want to promote something to our readers without first using or living with it ourselves.


Do you have any Lessons from the Field that you think would relate to the Top Ten Rules of Blogging?  If so feel free to email them to me here or add them in comments!

Comments: 38


1. Anonymous   |   Tue Oct 11, 2011 @ 05:15PM

What about Jose's grammar & spelling? Back in ancient times when I was a PR major , our papers were deducted 10 points for each grammar, spelling or punctuation error. Have times really changed that much?

2. replica watches  |  my website   |   Thu Aug 29, 2013 @ 08:54AM

High quality replica michael kors bags discount sale, we are professional michael kors replica handbags supplier, 100% quality guarantee!

3. chinna   |   Wed Aug 27, 2014 @ 10:10AM

Great Blog really, I like this blog so much, Thanks for sharing, My blogs are http://mrqe.in and http://www.seotraininginameerpet.in

4. Dinesh   |   Fri Sep 12, 2014 @ 12:02AM

Thanks a lot for sharing the detailed list of Senate names of farm bill Conferees. Most of the members are new to me. This subject has interested me for quite some time. I have just started researching it on the Internet and found your post to be informative http://www.usafashiontv.com http://www.avignaseoservices.com and http://www.avighnaseosolutions.com

5. VInodu   |   Fri Sep 12, 2014 @ 12:12AM

Thanks a lot for sharing the detailed list of Senate names of farm bill Conferees. Most of the members are new to me. This subject has interested me for quite some time. I have just started researching it on the Internet and found your post to be informative http://www.usafashiontv.com http://www.avignaseoservices.com and http://www.avighnaseosolutions.com

6. franklin   |   Thu Jun 25, 2015 @ 04:35AM
7. sonu45   |   Thu Mar 31, 2016 @ 07:29AM

good How to Download VivaVideo Apk for Google android Computer. https://vivavideodownloadapp.com/viva-video-for-pc-download-windows/ downloaded in the unit. Simply ideal portion can be nice.

8. mobdro  |  my website   |   Fri Apr 29, 2016 @ 01:59AM

<a href="http://mobdroforwindows.com/">Mobdro</a> is the free movies, TV streaming application for windows 10, 8.1, 8, 7 laptop computer and for desktop devices. Download <a href="http://mobdroforwindows.com/">Mobdro for windows</a> and enjoy. Mobdro streaming application also supports to download on android mobiles. So do <a href="http://mobdrodownloadfree.com/"> Mobdro Download free </a> and get lot of entertainment. If you want to download more other entertainment apps then use <a href="http://mobdroforpcwindows.com/nox-app-player-offline-installer-pc-windows-10-mac-laptop/">Nox App Player</a> on your windows and enjoy application. Using this nox offline install you can easily do <a href="http://mobdropcdownload.com/">Mobdro PC Download</a> and also <a href="http://downloadmobdroapk.com/">Download Mobdro for Windows</a>

9. vina   |   Thu May 12, 2016 @ 01:15AM

good which you discuss.it likewise backups the photographs from your telephone to personal computer. https://shareitdownloadapp.com SHAREit for Computer can end up being downloaded and nice.

10. Webtechcoupons  |  my website   |   Thu Jun 30, 2016 @ 12:07AM

This is really awesome post i have never seen like this.

11. ganga   |   Sun Jul 03, 2016 @ 05:50AM

good A free of charge video and Tv set loading software http://showboxdownloadz.com Open up Bluestack and you will locate Showbox icon on house display. nice.

12. manish   |   Wed Aug 03, 2016 @ 05:17AM

good It’s a pretty self-explanatory step. The Google Play Store https://iplaystoredownload.com Google Play Store APK on your system nice.

13. jerry jame  |  my website   |   Tue Aug 30, 2016 @ 12:16PM

Enjoy this Halloween with amazing Halloween costumes, Get Halloween costume ideas for Halloween http://www.halloweeneve2016.com

14. 9 Apps  |  my website   |   Tue Aug 30, 2016 @ 12:43PM

awesome bro
never seen like this begoire

16. peter   |   Fri Oct 14, 2016 @ 06:55AM

good Change generally increases features, top quality, number etc, https://ishowboxdownloadapp.com video going, it is certainly quite simply made for Android os users. great.

17. James Bond   |   Sun Oct 16, 2016 @ 09:35AM

wow that is fantastic to know the truth behind the bars, I am really in love with this photo editor app which is really really awesome.
https://goo.gl/PwnWYc You can create amazing photo effects, arts and paintings of famous artist with the use of this cool app. Must try it.

18. Towelroot APK  |  my website   |   Sun Oct 23, 2016 @ 04:29AM

Great share!
You can now root your Android phone wirelessly using <a href="https://towelrootapk.net/free-download-towleroot-apk-v3-android-marshmallow/"> towelroot marshmallow</a>

19. Towelroot APK  |  my website   |   Wed Oct 26, 2016 @ 09:14PM

You can now root your Android phone wirelessly using https://towelrootapk.net/free-download-towleroot-apk-v3-android-marshmallow/

20. kik online  |  my website   |   Mon Nov 14, 2016 @ 10:51PM

This post was really helpful and should be shared in regular basis. I have also something to share. please click here-
<a href=" http://myappsforpc.org/kik-login-online-no-download-login-method/">online Kik Login </a>

21. Tubemate Youtube Downloader  |  my website   |   Wed Nov 16, 2016 @ 09:00AM

High quality replica michael kors bags discount sale, we are professional michael kors replica handbags supplier, 100% quality guarantee!

22. jon  |  my website   |   Thu Nov 17, 2016 @ 03:50PM
23. play store   |  my website   |   Thu Nov 17, 2016 @ 11:18PM

download the free apps and games http://playstoredownloadpc.com/

25. Jhon  |  my website   |   Sun Nov 20, 2016 @ 04:09PM
26. uc news app  |  my website   |   Mon Nov 28, 2016 @ 11:37PM
27. amazon gift card code  |  my website   |   Thu Dec 01, 2016 @ 03:54AM
28. Tubemate Youtube Downloader  |  my website   |   Sun Dec 04, 2016 @ 03:57AM

Great Blog really, I like this blog so much, Thanks for sharing.

29. tubemate 2.3.2 free download  |  my website   |   Sun Dec 04, 2016 @ 04:02AM
30. facetime  |  my website   |   Fri Dec 09, 2016 @ 03:39AM

Facetime app became popular within few days of its launch. Use facetime for pc,It is one app that everyone is going to utilize. The smart phone users are very much interested in grabbing up the opportunity to experience this Facetime app. http://facetimepcdownload.org/

31. Tubemate download for Samsung  |  my website   |   Mon Dec 12, 2016 @ 07:32AM

Please download application for samsung tubemate

32. john   |   Wed Dec 14, 2016 @ 05:03AM

good PC you will require the BlueStacks App Player program. https://artistoappdownload.com applications to your COMPUTER. Keep in mind nonetheless nice.

33. ABHI SHARMA   |   Fri Dec 23, 2016 @ 12:48PM
34. ABHI SHARMA   |   Sun Dec 25, 2016 @ 06:35AM

great post
<a href="http://avirafreeantivirus2017download.com/">Avira Antivirus 2017 Download</a>
<a href="http://avastantivirusfreedownload2017.com/">Avast Antivirus 2017 download</a>
<a href="http://googlechromedownload2017.com/">Google Chrome 2017 download</a>
<a href="http://DownloadGooglechrome2017.com/">Download Google chrome 2017</a>

36. steve  |  my website   |   Mon Dec 26, 2016 @ 04:27AM

Now watch all online movies on mobdro application at http://mobdropremium.com/
You can also get it for p c device http://mobdropremium.com/mobdro-for-pc-windows-mac/ and then install premium version of smartphone device http://mobdropremium.com/mobdro-premium-apk-download/

37. Matthew   |   Tue Dec 27, 2016 @ 01:33AM

good sort of videos, MP3 tracks, YouTube videos, video clips from https://vidmatedownloadl.com Customers could paste the video URL in the application great.

Post a Comment

powered by Doodlekit™ Free Website Builder